Top Processors. Exclusive Rates. That's Maverick Match.
Answer a few questions about your business and get personalized payment processor recommendations paired with discounted partner rates you won't find anywhere else.
Get Matched💳 Save money on credit card processing with one of our top 5 picks for 2026
The big four credit card brands are everywhere, but which one fits your small business?
We usually think about rewards, APRs, or perks when choosing a credit card. But how often do you consider the network behind it?
There’s more to networks like Visa, Mastercard, American Express, and Discover than just their names. Each one has its own rules, fees, and ways of processing transactions — and those differences can impact your business’s costs.
In this guide, we’ll break down what card networks actually do, how their fee structures work, and how they affect your business’s credit card selections and processing choices.
Table of Contents
A credit card company, also called a credit card network, can refer to a card brand and/or a card issuer.
The most common brands are Visa, Mastercard, American Express, and Discover.
| Card Network | Lends Money? | Owns Network? | Typical Role | Notes |
|---|---|---|---|---|
| Visa | No | Yes | Sets rules, fees, and network standards | Works with banks to issue cards; doesn’t lend |
| Mastercard | No | Yes | Sets rules, fees, and network standards | Works with banks to issue cards; doesn’t lend |
| American Express | Yes | Yes | Issues cards, lends money, and processes transactions | Acts as both issuer and network |
| Discover | Yes | Yes | Issues cards, lends money, and processes transactions | Acts as both issuer and network |
Are card brands the same as card issuers? Sometimes (but usually not).
A credit card issuer is typically a bank that provides you with a credit card, essentially giving you a revolving line of credit to pay for your purchases. They handle the lending, billing, and interest.
A card brand (like Visa or Mastercard) doesn’t lend money. Instead, it sets rules and fees (such as interchange rates) that banks, processors, and merchants must follow. If you break the rules, the brand can restrict your ability to process those cards.
American Express and Discover work differently. Each operates both as a card brand and issuing bank, using its own network to issue cards and process transactions.
Think of credit card networks like a franchise system:
American Express and Discover are like franchisor-owned stores: they handle both the network and the issuing bank functions directly.
Franchisors (card networks) set rules for the franchisees (issuing banks) and enforce them, just like Visa and Mastercard set guidelines for banks.
They also handle marketing, which is why you recognize the brand more than the issuing bank. You know you have a Mastercard, but the bank that issued it often seems invisible.
This franchise analogy isn’t perfect because it doesn’t capture everything networks do. But it gives a useful framework for understanding the system. This matters because the network’s rules and fees directly affect how you accept payments and how much it costs.
Debit transactions can run on two types of networks:
Some card networks also own debit networks (for example, Discover runs the PULSE network). So under certain circumstances, a credit card network can also process debit transactions.
To simplify things further, here’s a quick comparison of how credit and debit transactions move through networks:
| Transaction Type | Network Used | Funds Transfer Timing | Notes |
|---|---|---|---|
| PIN Debit | Debit-specific network (e.g., PULSE) | Immediate | Uses a separate processing network from credit cards |
| Credit-Based Debit | Credit card network (Visa, Mastercard, etc.) | Immediate | Money is pulled from the account right away, but processes like a credit card |
| Credit Card | Credit card network | End of billing cycle (unless paid immediately) | Standard credit card transaction; interest applies if balance carried |
Not all credit card companies handle processing fees the same way. Understanding how transactions flow helps explain the differences between Visa, Mastercard, American Express, and Discover.
Key players in a card transaction:
With that in mind, here’s how a payment works:
Bottom line: Card networks play a crucial role in moving transactions along — and they charge fees for it.
Credit card brands play a huge role in payment processing beyond just slapping a logo on a card. Here’s what they actually do.
Even if you don’t deal directly with Visa, Mastercard, American Express, or Discover, their decisions have a real impact on your business.
These networks influence:
Knowing these differences can help you choose which cards to accept and manage costs effectively.
Years ago, merchants often accepted only one or two card brands. Some restaurants took only American Express for lower interchange rates, and Discover struggled with adoption.
Today, most processors allow merchants to accept all four major brands. However, some organizations (like certain government agencies) still accept only Visa or Mastercard for ease of convenience fees. Before signing a processing contract, confirm with your processor which cards you can accept.
To choose the right solution, check out the best payment processors for your business. Or, if you are in the market for getting a credit card for business use, check out our list of the best business credit cards to find the right card for any situation.
Want to help shape the future of the Merchant Maverick website? Join our testing and survey community!
By providing feedback on how we can improve, you can earn gift cards and get early access to new features.
Whether you're looking to save money on processing or to get approved for a merchant account, PaymentCloud can help.
Get Started
Help us to improve by providing some feedback on your experience today.
The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation.
Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. The rating of this company or service is based on the author’s expert opinion and analysis of the product, and assessed and seconded by another subject matter expert on staff before publication. Merchant Maverick’s ratings are not influenced by affiliate partnerships.
Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.
Whether you're looking to save money on processing or to get approved for a merchant account, PaymentCloud can help.
Get Started