The Complete Guide To Shopify Pricing

When it comes to shopping cart platforms, Shopify is the one to beat. Shopify’s easy-to-use design and affordable price make it a highly-accessible choice for business owners who want to sell online. With options ranging from a few dollars a month to a few thousand, this eCommerce platform offers pricing plans that meet the needs of small to enterprise-level merchants.

In this article, we’ll explain how much Shopify costs to use and help you determine which Shopify plan is best for your business. You could go hunting around for all the pertinent comparison charts and support pages on the Shopify website, but we’ve saved you the trouble by gathering the most important information and visuals together in one place.

Ready? Let’s dive in!

Shopify Pricing Plans

Shopify currently offers five different pricing plans. Each step up in pricing gives you access to more user accounts and more advanced features and services. Plans are available as a monthly subscription, but you can also choose to pay annually. If you purchase a full year in advance, you get a 10% discount, and if you pay for two years at once, there’s a 20% discount.

Shopify also offers a free 14-day trial, which you can use to test out the software risk-free.

Mobile	POS	Online	Social Media
Mobile App + Free Card Reader	Point of Sale	Online Store	Social Media Selling
Get Started	Get Started	Get Started	Get Started
Low-cost POS for iOS and Android with free hardware	All-purpose POS integrated with all sales channels	Build a store or integrate with your current website	Sell on Facebook and other platforms
Starts at $9/month	Starts at $29/month	Starts at $29/month	Starts at $9/month
Free Trial	Free Trial	Free Trial	Free Trial

Shopify Lite Plan

The Shopify Lite plan is a very pared-down plan, and it doesn’t include an online store. Shopify Lite allows you to accept payments in-person and sell online via Buy Buttons. If you need a full online store, try a higher-level plan. The Shopify Lite plan costs $9/month.

Here are the features that come with the Shopify Lite plan:

• Sell on a Facebook Shop
• Sell on Facebook Messenger
• Sell with Buy Buttons
• Accept in-person payments with an iOS or Android device
• Create custom orders
• Email and live chat support

Basic Shopify Plan

The Basic Shopify plan is the lowest-level plan that comes with a fully-hosted online store. The Basic Shopify plan costs $29/month and includes two staff accounts and significantly more features than Shopify Lite.

Here are the features you get with the Basic Shopify plan:

• Online store and blog
• Unlimited products
• Two staff accounts
• Assign inventory to four warehouse locations
• Multiple sales channels
• Manual order creation
• Discount codes
• Free SSL certificate
• Abandoned cart recovery
• Gift cards
• Shopify Shipping
• Shopify POS
• 2.0% transaction fees (on transactions through third-party payment providers)
• 24/7 email, live chat, and phone support

Shopify Plan

The Shopify plan is a step up from Basic Shopify, and it comes with five staff accounts, better discounts on shipping and payment processing, and more advanced features. The Shopify plan costs $79/month.

Here are the features that come with the Shopify plan (in addition to everything offered in the Basic Shopify plan):

• Five staff accounts
• Assign inventory to five warehouse locations
• Professional reporting features
• Shopify Shipping with better discounts on shipping rates
• USPS Priority Mail Cubic pricing
• Discounts on payment processing with Shopify Payments
• 1.0% transaction fees (on transactions through third-party payment providers)

Advanced Shopify Plan

The Advanced Shopify plan includes all of the features in the Shopify plan, in addition to more advanced features and better discounts on shipping rates and payment processing. The Advanced Shopify plan costs $299/month and includes fifteen staff accounts.

Here are the features that come with the Advanced Shopify plan:

• 15 staff accounts
• Assign inventory to eight warehouse locations
• Advanced report builder with custom reports
• Display third-party calculated shipping rate at checkout
• Best discounts on shipping rates with Shopify Shipping
• Best discounts on payment processing with Shopify Payments
• 0.5% transaction fees (on transactions through third-party payment providers)

Shopify Plus

Shopify Plus is Shopify’s enterprise-level plan, designed for businesses with over $1 million in annual revenue. Shopify Plus offers more advanced features, better hosting for higher traffic, and personalized support through a dedicated account manager. The Shopify Plus plan is available at custom pricing. Rates depend on your business’s size and specific needs. In the past, pricing began at $2,000/month.

Here are some of the additional features that come with Shopify Plus:

• Unlimited bandwidth
• Able to handle large fluctuations in traffic
• Sell on over 20 different channels
• Automation tools
• Wholesale and B2B features
• Priority customer service

Which Shopify Version Is Right For Me?

With so many plans available, how do you know which plan is right for your business? The answer depends on the features that you need and your business’s budget. Take a look below for a quick summary of available features on each plan:

As you select a plan for your business, it’s important to look at the features available in each plan. You want a pricing plan that meets all of your business’s needs (with some room for growth!), but you don’t want to go overboard on that monthly subscription cost.

Take some time to consider which features you need as well as your business’s budget for software such as Shopify. You should also keep in mind the discounts on shipping costs and payment processing that are available on higher-level plans. Depending on your order volume and average order total, you may end up saving more on higher-level monthly plans when you’re able to access better discounts.

Choose Shopify Lite If…

• You don’t need a website or blog
• You want to sell in-person and on social media
• You sell on-the-go at markets, fairs, trade shows, pop-ups, events — but not full retail locations.
• You have a very small operation (solo businesses or just a handful of employees)
• You’re okay with just live chat and email support (no phone support)
• See our full review of Shopify Lite for more information

Choose Basic Shopify If…

• You want to build and host a full online store with Shopify
• You are just beginning to sell online
• You don’t need many reporting tools
• You need four staff accounts
• You need phone support in addition to live chat and email

Choose Shopify If…

• You need access to professional reports
• You need five staff accounts
• You want to access discounted processing fees, lower Shopify transaction fees, and further discounted shipping rates

Choose Advanced Shopify If…

• You need to create advanced reports
• You can’t use Shopify Shipping — your fulfillment locations are not all based in the US or Canada, you want to work with additional carriers, and/or you have your own custom, discounted accounts with certain shipping carriers
• You need 15 staff accounts

Choose Shopify Plus If…

• You’re a high-volume business, enterprise-level operation, large wholesaler, etc.
• You require extensive scalability and customization in staff accounts, sales volume, sales channels, site speed, etc.
• You need a dedicated account manager
• You need more than 15 staff accounts
• Check out our full Shopify Plus review for more information

Mobile	POS	Online	Social Media
Mobile App + Free Card Reader	Point of Sale	Online Store	Social Media Selling
Get Started	Get Started	Get Started	Get Started
Low-cost POS for iOS and Android with free hardware	All-purpose POS integrated with all sales channels	Build a store or integrate with your current website	Sell on Facebook and other platforms
Starts at $9/month	Starts at $29/month	Starts at $29/month	Starts at $9/month
Free Trial	Free Trial	Free Trial	Free Trial

Additional Shopify Fees

In addition to Shopify’s monthly subscription fees, you also have to pay a handful of other fees, most of them related to payment processing. Let’s take a look.

Shopify Processing Fee

To collect payments from customers via your Shopify store, you have to sign up for a payment processor. A payment processor is a company that handles your customers’ payments in exchange for a fee on each transaction. Examples of popular payment processors are PayPal and Stripe, and they typically charge 2.9% + $0.30 on each eCommerce credit and debit card transaction.

Shopify Transaction Fee

Shopify also charges its own commission per sale, on top of the fees already charged by your payment processor.

These fees range from 2.0% per transaction to 0.5% per transaction, depending on your Shopify pricing plan. However, you can avoid these extra fees altogether if you sign up for Shopify Payments as your processor (we’ll discuss this more in the next section).

Here’s a summary of how Shopify’s transaction fees are implemented:

Be sure to factor in the cost of these transaction fees as you weigh your options, especially if you don’t plan on using Shopify Payments in your store!

Shopify Payments

Shopify has its own in-house payments provider, Shopify Payments.

Shopify Payments offers qualifying merchants an easy way to accept online and in-person payments. And, depending on your Shopify subscription level, you can even access discounted payment processing rates (when compared to alternative payment processors, such as PayPal and Square). As we mentioned above, when you use Shopify Payments for your payment processing, Shopify waives its 0.5% to 2.0% transaction fee.

Here’s how payment processing rates break down by plan:

Unfortunately, Shopify Payment is not available to all sellers. Check to see if Shopify Payments is available in your country, and be sure to read the terms of service and acceptable use policy to make sure your business qualifies for the service.

Shopify POS

Shopify also offers a point of sale option to all users. This POS system is fairly basic on the lower-level plan with better features available to users on higher subscriptions. You can also choose to pay an additional monthly fee to gain access to more comprehensive POS features.

Users on the Shopify Lite plan have access to a very limited POS system. To use Shopify POS on the Shopify Lite plan, you must process payments through Shopify Payments. Processing rates for users on Shopify Lite are 2.7% + $0.00.

Users on the Basic Shopify plan and above have access to a bit more. You can process payments through a third-party provider, manage orders and products, and create customer profiles. Processing rates vary, depending on your Shopify plan, but they range from 2.7% + $0.00 to 2.4% + $0.00.

For sellers who want access to even more features, there is Shopify POS Pro. This set of features is available to all users for an additional $89/month per location, and it’s already included with Shopify Plus plans. Shopify POS Pro includes unlimited store staff and registers, employee roles and permissions, and sales and cash tracking. Check out our full Shopify POS review for more information.

Domain Name Registration

Your domain name is the URL associated with your store. You can choose to use Shopify’s free domain name, or you can purchase your own custom domain.

Shopify’s free domain name is fairly basic, and it includes Shopify’s branding. It looks something like this: your-store-name.myshopify.com.

If you want a custom domain, you can purchase one from Shopify starting at $11/year. If you have a domain name that you have already purchased elsewhere (typically starting at $10/year), you can transfer that domain or connect it to your Shopify account for no additional charge.

Shopify Add-Ons & Integrations

Although SaaS solutions pride themselves on being all-inclusive, you’ll likely run into new expenses as your store grows. Shopify sellers often have to subscribe to additional integrations and hire experts for web design and development support as their store grows. Here are the extra expenses you should consider as you calculate your overall cost.

Shopify Integrations

Shopify is excellent selling software when it comes to basic features, but it still has plenty of room for expansion via advanced features and apps. Even sellers who are just starting up may find they need one or more extensions from the Shopify App Store to tailor the platform to their exact needs. You may consider integrating with third-party solutions for shipping software, CRM software, marketplace connections, and accounting software. The majority of these add-ons cost an additional monthly fee, often ranging from $10/month to $100/month.

A few examples of integrations you might consider are ShipStation, ShippingEasy, QuickBooks Online, and Mailchimp.

Web Design

Shopify offers a number of free themes with excellent web design tools. But you may decide that Shopify’s free options aren’t right for your business. In this case, you should look into the alternatives: You can purchase a premium theme, design your own theme, or pay for someone to design a website for you.

Premium themes are one step up from Shopify’s free themes. They offer more elements on the home page, and they may be better suited to your brand. Premium themes typically cost between $140 and $180.

You can also choose to design your own theme, which could be free. However, if you run into trouble, you may have to hire a web designer to help you out. Shopify has a web page that you can use to find Shopify Experts to help you with site design.

Development

It can be very difficult to get multiple software systems to work well together, and sometimes, you need an expert to step in. Fortunately, Shopify has a contact page full of Shopify Experts who specialize in web development. The cost of their assistance ranges from a few hundred dollars into the thousands, depending on the job.

How To Save On Shopify Costs

Fortunately, Shopify gives its users many ways to save! Discounts are available on your monthly subscription plan, shipping costs, and payment processing fees. Let’s take a look at how to access those discounts.

Shopify Discounts

Shopify’s pricing plans are billed monthly by default. Monthly payments give you the greatest flexibility since you can cancel your plan at any time with no repercussions. However, for merchants who are certain that they want to continue using Shopify, there is an annual purchasing option. When you pay upfront for a full year on the platform, Shopify discounts your subscription cost by 10%. If you buy two years out, the discount is 20%.

I can already hear you bargain-hunting readers celebrating, but before you go and purchase this app for a year or more, I strongly recommend you take a step back. Don’t commit to an entire year of Shopify unless you’re absolutely certain the software fits the needs of your online store.

My advice is to subscribe to Shopify’s monthly plan for at least one year before you go all in. That year gives you a good chance to deal with customer support, experiment with add-ons, and make sure the platform works for your company. That annual discount only saves you $35/year on the Basic plan, anyway.

Shopify Shipping Discounts

Sellers who use Shopify Shipping features for their order fulfillment can also take advantage of the discounted rates that Shopify has negotiated with shipping carriers. Discounts are available with the USPS, UPS, DHL, and Canada Post. These discounts typically range from 20% to 50% off regular rates, but they can be as high as 90% on certain shipments!

Your access to these discounted rates varies, depending on your Shopify subscription level. The steepest discounts are available on the highest-level plans. For more information, check out our ultimate Shopify Shipping guide for online sellers.

Using Shopify Payments Eliminates Transaction Fees

As we’ve mentioned before, discounts are also available to sellers using Shopify Payments. Depending on your Shopify subscription plan, you may get access to discounted payment processing rates. What’s more, all merchants who process payments with Shopify Payments are exempt from Shopify’s 0.5% to 2.0% transaction fees.

Choose The Right Version

One of the best ways to save with Shopify is to choose the right subscription level for your business. No one wants to pay extra for features they don’t actually use. And if you subscribe to a plan that’s too basic, you may end up spending more on the cost of add-ons!

Look for a plan that offers all the features you need but isn’t overkill for your business. If you realize later on that you’ve chosen the wrong subscription level, take comfort in knowing that you can upgrade or downgrade your plan at any time.

The Bottom Line

As you ponder using Shopify for your business, make sure you consider all of the various subscriptions and fees involved with the platform. For many sellers, Shopify is one of the most affordable eCommerce platforms on the market. However, it important that you look into your own business’s needs and price out the service for yourself.

We also recommend that you sign up for a 14-day free trial of Shopify to ensure the software works seamlessly with your business. Upload your products, test out the design tools, and contact customer service. Make sure that Shopify can really meet your business’s needs.

Overall, we think Shopify provides great value for the money. Just make sure you choose the appropriate plan for your business and factor in additional costs, such as third-party software integrations, shipping rates, and payment processing.

For more information on Shopify’s features, design tools, and customer support, head on over to our full Shopify review. Or, to see how it stacks up against the competition, try our comparison page or our article on the Top 8 Shopify Alternatives & Competitors. Best of luck with your search!