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What Is Shopify & How Does Shopify Work?

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Liz Hull

Liz Hull

Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University.

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13 Comments

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    Irshad ullah

    I really want to thank’s for sharing this informative post. this article is really helpful for me. Special thank’s to the author of this article.

      Edgar Gamarra

      Does Shopify help with the storage and logistics?

        This comment refers to an earlier version of this post and may be outdated.

        Jessica Dinsmore

        Hi Edgar,

        If you are looking for in-house fulfillment services, Shopify doesn’t currently offer that. However, you can link your Shopify account to third party fulfillment services.

          This comment refers to an earlier version of this post and may be outdated.

          MRS. MUKHERJEE

          Hello,
          Can you please tell me if I can upload my personalized brand logo or not?

            This comment refers to an earlier version of this post and may be outdated.

            Jessica Dinsmore

            Hello there,

            According to the Shopify Community help pages, yes.

            You can change, or upload, a logo by using the Customize Theme editor. If you go to Online Store > Themes > Customize Theme, click on Header from the new option panel on the left side. Then, you will see a box that will allow you to upload an image as your logo, or to input text below that box as your logo.

              This comment refers to an earlier version of this post and may be outdated.

              Andy Martin

              Nicely written and I would say Shopify is the best e-commerce platform for beginners to expert.

                This comment refers to an earlier version of this post and may be outdated.

                Tarun Jain

                Great article, Liz! I could easily recommend this to anyone who is looking to start a dropshipping store and has limited resources. Got to know about BlogFeeder; I never knew such a solution exists! It could be an excellent solution for those who want to use the blog to improve SEO.

                But what’s your take on Shopify vs. some open source platforms like Opencart?

                  This comment refers to an earlier version of this post and may be outdated.

                  Liz Hull

                  Hi Tarun,

                  Shopify and open-source platforms differ primarily in customizability and ease of use. Shopify, for example, is an extremely easy to use platform. All the technical parts of running a website are handled for you. That said, you are a bit limited in terms of customization. You can add new features via add-ons and change your site with editing tools, but there are limitations to what you can do.

                  Open source solutions (like Opencart or Magento) are highly flexible and much more difficult to use. You are responsible for handling web hosting and security, and often you can only make visual changes to your site by customizing the HTML/CSS. That said, these platforms give you a much higher degree of control. They just require you to have more technical skill.

                  Another area of difference is cost. Shopify charges a monthly fee for use of the platform while open source solutions are free to download.

                  Hope that answers your question!
                  Liz

                    This comment refers to an earlier version of this post and may be outdated.

                    marco baatjes

                    great post, I didn’t know that you could start a blog on Shopify! Most blogs are well-written articles (like this) but how would you go about doing SEO for products? Would love to know your thoughts. cheers

                      This comment refers to an earlier version of this post and may be outdated.

                      Jessica Dinsmore

                      Hi Marco,

                      Thanks so much for the positive feedback! For more info on SEO, I’d suggest checking out the resources we’ve linked out to in the “Start A Blog” section of this post. They should help answer your questions pretty thoroughly.

                        This comment refers to an earlier version of this post and may be outdated.

                        Jason

                        Question: Does Spotify provide direct access to drop ship and electronic product distributors? How is product sourcing built into this system?

                          This comment refers to an earlier version of this post and may be outdated.

                          Jessica Dinsmore

                          Hi Jason,

                          Dropshipping and product sourcing is handled via 3rd party apps such as Oberlo. I’d suggest taking a look at our 7 Dropshipping Apps post for more detailed info.

                            This comment refers to an earlier version of this post and may be outdated.

                            Mike

                            One of Shopify‘s best selling factors is the visual high quality of its themes. Shopify appears completely great out of the box. Shopify comes with completely different shop templates, of which a number of are free.

                              This comment refers to an earlier version of this post and may be outdated.

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