The Complete Guide To Using Zelle For Business

A Zelle business account offers businesses a promising alternative payment method. Namely, Zelle bypasses the need for credit card payments and digital wallets such as PayPal. Instead, businesses can use Zelle For Business to request or receive funds directly from customers and send or request payments from vendors and contractors.

However, Zelle For Business offers only limited payment processing services. Access to the service and features depends on which bank you use, and Zelle is only available within the US.

Here, we’ll show you what Zelle For Business is, what services it offers, what it costs, and what you need to be able to use Zelle For Business.

What Is Zelle?

Zelle is a real-time peer-to-peer (P2P) transfer service that transfers payments between consumers using hundreds of pre-vetted banks that are part of the Zelle processing network. You can access Zelle using your bank’s online banking app or the standalone Zelle app.

Zelle users can send or request money using the email address or phone number associated with their bank account. The other party receives a text or email from Zelle letting them know about the payment or request. If the person has a bank account with one of Zelle’s participating banks or credit unions, they can quickly sign up for Zelle through their bank or credit union’s mobile app or website.

How Can I Use Zelle For Business?

Zelle supports personal and business transactions. You and your customer(s) will need access to Zelle, which shouldn’t be a problem since most major US banks already use the Zelle network. Before getting started, you should set up Zelle For Business using your business banking account, business credit card, and a different email address and phone number from your personal ones.

The main difference between using Zelle for business transactions and personal transactions is that personal transactions are free; business transactions may have fees imposed by one or both banks involved in the transfer of funds. You’ll want to confirm your bank’s policies on using Zelle For Business, as not every bank in the Zelle network supports this use. Also, banks supporting Zelle for business transactions will usually have maximum transfer limits and possibly transaction fees.

Here are the main considerations when using Zelle for business purposes:

In some ways, Zelle has similarities to third-party money transfer apps such as PayPal and Venmo. However, like ACH, it relies upon the customer’s bank account rather than a digital wallet. Zelle transfers are faster than ACH payments, which may be an incentive for some users who need their funds quickly. (We have a post on what an ACH payment is and how they work if you need a quick course on them.) However, speed shouldn’t be the only factor in deciding whether a Zelle business account is right for you.

Banks Offering Zelle For Business Accounts

Hundreds of banks across the US are part of the Zelle payment network, although it’s important to note that not all of them offer Zelle For Business accounts. Some of the banks that offer Zelle For Business are Bank of America, Capital One, and Wells Fargo. Other best-known banks that offer Zelle For Business are:

• Ally Bank
• BMO Harris Bank
• Chase
• Citi
• Discover Bank
• Fidelity Bank
• Morgan Stanley
• PNC Bank
• US Bank
• USAA

You can use Zelle For Business through either the proprietary Zelle mobile app or your bank’s mobile banking application. Several well-known banks and credit unions currently partner with Zelle but don’t yet integrate Zelle with their banking app (including Morgan Stanley and several others).

Zelle is operated by Early Warning Services, LLC, a consortium owned by several of the largest banks in the US, including Bank of America, Wells Fargo, Chase, and several others. However, a bank doesn’t have to have an ownership stake in the company to use Zelle.

Keep in mind that the above list of participating banks isn’t exhaustive; check with your bank to see whether it supports Zelle For Business and integrates Zelle transfers with its mobile banking application.

How To Set Up A Zelle Business Account

Setting up a Zelle account for your business is easy. In fact, it’s pretty much a one-two-three process that you can complete in a matter of minutes.

Before you get started, double-check with your bank that you can use Zelle with its mobile banking app or online banking service, and confirm that you have a cell phone number or email address that you can associate with your new Zelle account. Note that you cannot use the same email or phone number for your Zelle business account that you already use for your personal Zelle account.

Now that you’re ready to upgrade to a Zelle business account, follow these three simple steps to get started:

1. Access Zelle by enrolling an eligible US phone number or email address through your bank’s mobile banking app or directly through the Zelle mobile app.
2. Once you’re signed up, enter your recipient’s email address or US mobile phone number through your mobile banking app’s integrated Zelle service or the Zelle app.
3. Finally, choose the amount of money you want to send your recipient, whom Zelle notifies with instructions to claim their funds once you transfer the money.

Zelle Pricing & Fees

Zelle currently charges no fees to receive funds or transmit them to individuals or businesses. This policy applies to sending or receiving money with Zelle through a participating bank’s mobile banking app and online banking service. However, Zelle recommends that users confirm with their bank or credit union that they don’t need to pay additional fees for using Zelle, as some participating banks might charge such fees.

Zelle Payments Transfer Limits

Zelle’s transfer limits vary depending on a user’s participating bank. Typically, though, there’s a limit on the amount and the number of payment transfers users can send per day, week, and month. For example, Bank of America’s transfer limits for small businesses are as follows:

Referring to the above example, small business users can process a single $15,000 transfer or 20 $750 transfers in a 24-hour period. The same goes for the seven-day and 30-day limits.

Remember that since member banks control many details of Zelle, including transfer limits, it’s important that you verify what your bank’s specific limits are for daily, weekly, and monthly transfers. Lastly, note that a transfer limit typically applies to outbound transfers. Usually, banks don’t limit how much you can receive through Zelle.

Alternatives To Zelle For Business

If your business needs don’t match up with any of the common use cases we’ve outlined above, you still have other options. Spurred on by the surge in eCommerce transactions during the COVID-19 pandemic, alternative payment methods have flourished recently. Today, your customers have more ways to pay you than ever before. Each method offers its own unique features (and shortcomings), but all of them have the potential to improve the cash flow of your business.

Beware Of Zelle Business Account Scams

Unfortunately, Zelle has been in the news recently for some not-so-great reasons.

Specifically, its lack of buyer protection has quickly made Zelle a popular tool for online scammers, con artists, and cyber thieves. If someone can reach you on the phone and convince you to send them money through Zelle for any reason, you have no recourse whatsoever once you discover that you’ve been scammed. Your bank will not refund your money — period.

While this issue doesn’t directly affect your ability to receive legitimate payments from your customers, be aware that many of them will be understandably reluctant to pay you with Zelle. This is especially true if they don’t already use the service and have only heard about it through stories about Zelle scams in the news.

Zelle recommends only sending payments to people you know and trust, so it’s best to have a secure, comfortable relationship with your customers before asking them to pay you with Zelle. It’s also a good idea to offer a variety of other payment methods instead of relying solely on Zelle to get paid.

Is Zelle The Right Choice For My Business?

Zelle can be very useful for businesses needing to navigate a new world of remote purchasing, selling, and banking. Because Zelle is readily accessible through a huge number of major participating banks and is free to use, it’s no wonder the app has made waves even amongst equally large and well-known competitors.

Zelle makes a lot of sense for businesses and users in the US who want lightning-fast payment transfers between US bank accounts. It’s also a great choice for small business owners who wish for an equally fast signup process that doesn’t require creating a new account number to start sending payments.

At the same time, the current proliferation of Zelle scams and the lack of any purchase protection guarantees could (understandably) make your customers uncomfortable with using it.

As long as Zelle continues to be free to use (in most cases), it’s a great option for any business looking to avoid the high cost of credit card processing and offer customers an easy, quick way to make a payment.