How does QuickBooks Online stack up against Wave, a free online accounting software? The answer is more complex than you might think.

|
Wave |
QuickBooks Online |
Ideal For |
- Businesses that want simple, free software
- Freelancers & small businesses with basic accounting needs
|
- Small to large businesses that want strong accounting software
- Businesses with 1-25 users
|
Pricing |
$0-$16/month |
$35-$235/month |
Standout Features |
- Unlimited invoicing
- Time-saving automations
- Supports multiple companies
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- 750+ integrations
- Advanced features including project management & inventory
- Built-in lending
|
What’s Missing |
- Project management
- Inventory management
- Time tracking
|
- Consistent customer support
- Free plan
|
Wave VS QuickBooks At A Glance
QuickBooks Online is cloud-based accounting software that boasts a robust feature set, strong accounting, attractive invoices, and hundreds of integrations. Not only does it boast some of the most advanced features on the market, it’s all packaged in an easy-to-use interface (a welcome relief for anyone who has struggled with its locally-installed counterpart, QuickBooks Desktop).
QuickBooks Online does come at a price, although its pricing is fairly competitive when compared to similar advanced hardware solutions. The company’s customer service is also a bit lacking, although fortunately there are plenty of self-help resources available to help you easily learn and navigate the software and troubleshoot any issues you encounter.
Wave accounting software shares some similarities with QuickBooks Online. It is cloud-based software that’s easy to use and has plenty of basic features that small businesses need to track their finances. That’s about where the similarities end.
On the plus side, Wave has a forever free plan that offers no limitations on features like expense tracking, invoicing, and contact management. However, a recent change has seen the addition of a paid plan, which is required to access some of Wave’s time-saving automations and additional customer support options. And while Wave supports unlimited users on its Pro plan, its lack of integrations and advanced features like project management make it better suited for freelancers or small businesses with very basic accounting needs.
Where Wave Wins
Wave stands out from the crowd for its free plan, which doesn’t impose limitations like other free accounting plans. Unlike other free accounting software, the UI is very intuitive and the software is easy to learn and use.
If you want to get the most out of the software, you will need to pay for features like Wave Payroll and Wave Advisors bookkeeping services. However, these fees are very competitive when compared to other accounting software options.
Here’s where Wave stands out:
- Forever-free plan available with unlimited access to basic accounting features
- Supports unlimited users on Pro plan for no additional cost
- Several paid add-ons available, including payroll and payment processing
- Software that’s easy to use (even for accounting newbies)
- Outsource bookkeeping or get expert guidance with Wave Advisors (for an additional fee)
Where Wave Falls Short
While Wave’s free plan is great for freelancers and small businesses with basic accounting needs, the software isn’t suitable for larger businesses that need more advanced features like budgeting, time tracking, or project management. There’s also a lack of direct integrations, although the software does integrate with Zapier.
Wave also leaves a lot to be desired in terms of its customer support. There is no phone support available for any customer. Additionally, email support and live chat is only available to paid subscribers. If you’re on Wave’s free Starter plan, you are limited to self-help options including Wave’s Help Center and chatbot.
Here’s a summary of where Wave falls short:
- Very few integrations available
- Lack of advanced features makes it unsuitable for larger businesses with complex accounting needs
- Some features (such as digital receipt capture) are only available as add-ons or in the paid Pro plan
- No phone support
- Email support and live chat options only available to paid subscribers
Where QuickBooks Online Wins
QuickBooks Online is a cloud-based software that boasts all of the accounting features your business could need. Features worth noting include customizable invoices, automatic sales receipts, inventory tracking, project management, and hundreds of integrations. You can even add on additional services (such as live bookkeeping or payroll).
The numerous features, add-ons, and integrations make QuickBooks Online your one-stop cloud-based accounting shop. QuickBooks Online is suitable for businesses of all sizes, as it supports up to 25 users based on the plan you select.
Here’s what makes QuickBooks stand out:
- Advanced features you won’t find with most accounting software solutions
- Over 750 integrations to other business apps and software
- Supports up to 25 users
- Numerous add-ons for taxes, payroll, and bookkeeping available
- Unique features like QuickBooks Capital lending and QuickBooks Checking business bank accounts
Where QuickBooks Online Falls Short
While QuickBooks Online does support up to 25 users, support for additional users requires upgrading to a more expensive plan. Plan pricing can be expensive, especially for smaller businesses on a budget. While the add-ons and integrations are great, these options can further add to the costs.
QuickBooks Online doesn’t have the best reputation for its customer support, although it has gotten better in recent years. However, the company still lacks email support (although additional support options are available).
Here’s a roundup of QuickBooks Online’s shortcomings:
- Additional users require upgrading to a more expensive plan
- Pricing can be expensive
- Add-ons and integrations can drive up monthly pricing even further
- No email support available
Wave VS QuickBooks Online: Pricing Comparison
|
Wave |
QuickBooks Online |
Price |
$0-$16/month |
$35-$235/month |
Number of Users |
Unlimited |
1-25 |
Discounts Available |
Yes |
Yes |
Payroll |
$20-$40/month + $6/month per employee |
$50-$130/month + $6-$11/month per employee |
Payments |
Starts at 2.9% + $0.60/transaction |
Starts at 2.5% |
Bookkeeping |
Starts at $149/month |
Starts at $50/month |
One of the most impressive things about Wave is that it offers a completely free plan for all users. All standard accounting features are available under the Starter plan for $0/month. However, Wave recently updated its pricing structure to now include a paid plan. Wave Pro costs $16/month (or $170/year when billed annually) and includes discounted payment processing, automated late payment reminders, auto-import and categorization of bank transactions, and more.
If you use Wave’s payment processing, payroll, or bookkeeping, you will incur additional fees. Wave Payments does not require a subscription, only charging per transaction. Payroll starts at $20/month + $6/month per employee or contractor. Tax services, accounting and payroll coaching, and bookkeeping support are also available for an additional cost.
QuickBooks charges a monthly subscription fee for its four plans, which range from $35-$235/month. A 30-day free trial is available, although you will not be able to receive discounts on the software if you choose to use the trial.
You can add on QuickBooks Online Payroll starting at $50/month + $6/month per employee. QuickBooks Payments is available with no upfront costs or monthly fees. QuickBooks Live bookkeeping is also available for an additional cost. Check out our guide to QuickBooks Online pricing and costs to learn more.
Wave VS QuickBooks: Features Comparison
Feature |
Wave |
QuickBooks Online |
Invoicing |
|
|
Contact Management |
|
|
Expense Tracking |
|
|
Inventory |
|
|
Project Management |
|
Essentials plan & up |
Payroll |
Add-on |
Add-on |
Time Tracking |
|
Essentials plan & up |
Reports |
|
|
Budgeting |
|
Plus plan & up |
Sales Orders |
|
|
Tax Support |
|
|
Lending |
|
|
Both Wave and QuickBooks Online have all of the features you’d expect from accounting software, including invoicing, expense tracking, reports, and tax support. But while the programs look similar on the surface, there are a few notable differences between what QuickBooks Online and Wave have to offer in terms of features. We’ll take a look at these key differences, and you can learn more about specific features by checking out our comprehensive Wave and QuickBooks Online reviews.
Accounting
With QuickBooks Online, you can choose your accounting method, as both cash-basis and accrual accounting methods are supported. This software offers journal entries, a detailed chart of accounts, and bank reconciliation.
Wave also uses cash-basis and accrual accounting. The downside, though, is that this software only allows you to run reports as cash-basis or accrual. You’ll also be required to subscribe to Wave Pro if you want features like auto-import of bank transactions and automatic categorization.
Invoicing
QuickBooks Online includes unlimited invoices. QBO offers invoice templates, or you can import your own custom template. Customization options include logos, color schemes, changing the number of columns, and adding attachments, shipping charges, and discounts. QBO invoices can be sent in six languages. Invoice automations include auto-scheduling, invoice tracking, recurring invoices, reminders, and batch invoicing.
Wave also offers unlimited invoicing. The invoicing feature is very well-developed, particularly for software that doesn’t have a monthly fee. There are only three invoice templates, but each is well-designed and modern. You can also customize the templates to your liking to better fit with your brand. Other notable invoicing features include recurring invoices and receipts. If there is any downside to Wave’s invoicing feature, it’s that sales tax and discounts have to be added manually. Automated late payment reminders are also only available on Wave’s paid plan.
Inventory
All QuickBooks Online plans have an inventory feature. However, you will have to upgrade to the Plus or Advanced plan to take full advantage of everything this software has to offer. All plans allow you to track your products and services, but the higher plans are more advanced and allow you to input sales prices, purchase prices, SKUs, descriptions, and images. You can easily view your current stock levels when creating your invoices through QuickBooks Online.
Unfortunately, Wave’s inventory feature leaves a lot to be desired, as it is little more than an item list. You can add the name of your products and/or services, a description of each item, and the sales price, but Wave does not show current stock levels.
Reports
QuickBooks Online has over 80 reports, and the exact number you’ll have access to is based on the plan you’re signed up for. The more expensive the plan, the more reports you’ll be able to create. However, even the lower tier plans include all the reports you need to operate your business. QuickBooks Online offers the standard reports you would expect from accounting software (e.g., profit and loss statements and balance sheets) to more advanced reports (such as job costing).
Wave offers just 12 reports to its users. Fortunately, this will be sufficient for many businesses, as the most common reports (such as cash flow statements) are included. You can customize reports, easily compare your data to past periods, and create customer statements.
Project Management
QuickBooks Online has a pretty solid project management feature when compared to other accounting software. To access these features, you must have the Plus or Advanced plan. You can create projects, track billable and unbillable time, and track expenses. You can also easily track the profitability of each project with basic job costing.
As for Wave, this is one area where the software falls short. Wave lacks a project management feature. Whether or not Wave will add this in the future is unknown, but as of this time, businesses that need even basic project management features will need to look elsewhere.
Time Tracking
QuickBooks Online has a time tracking feature provided that you are an Essentials, Plus, or Advanced customer. This feature allows you to create single-time activities or timesheets, and tracked time can be attached to projects.
Unfortunately, time tracking is another feature that Wave lacks. The potentially good news, though, is that Wave has been known to listen to its customers and update the software to include new features. So it may be possible that time tracking will be added to the software further down the road.
Payroll
QuickBooks users can sign up for Intuit Online Payroll. There are three different plans to choose from, based on the needs of your business. The Core plan is the least expensive and includes full-service payroll. The Premium plan adds more features, such as workers’ comp administration and same-day direct deposit. The top-level Elite plan gives you access to features, including a personal HR advisor, customized setup, and 24/7 customer support. As you would expect, these services are not included in your monthly QuickBooks Online subscription fee and must be purchased for an additional monthly cost.
Wave also offers payroll services for an additional monthly fee. There are two plans available based on the state in which you operate. Tax service payroll handles your payroll and files your payroll taxes. This service is only available in 14 states. Business owners in the remaining states can sign up for self-service payroll, which requires you to file your own payroll taxes.
Budgeting
If you subscribe to QBO’s Plus or Advanced plan, you’ll have access to a budgeting feature. This allows you to create multiple budgets by month, quarter, or year. You can also use previous years’ data to create your budget, as well as run budgeting reports.
Unfortunately, Wave does not offer a budgeting feature at this time.
Lending
QuickBooks Online gives you access to QuickBooks Capital, a lending platform that can help you score a term loan or line of credit to build your business, expand, or just for use as working capital. With competitive interest rates and terms up to 24 months, this funding is comparable to other alternative lenders with one big difference: QuickBooks Online users can apply right within the software, which auto-fills the majority of the information, taking the hassle out of the lending process.
Until recently, Wave also offered built-in lending through a partnership with OnDeck. However, that service is no longer being offered, giving QuickBooks a leg up in this category of services.
Banking
A unique feature of QuickBooks is that signing up for QBO also gives you access to a free QuickBooks Checking account. QuickBooks Checking has no monthly fees, no account minimums, and no overdraft fees. You can also use its savings envelopes system to earn 5.00% APY.
A comparable feature is not available through Wave.
Integrations
If Wave and QuickBooks Online seem quite similar up until this point, the number of integrations definitely separates the two. Wave only integrates with Paypal, Etsy, and Shoeboxed. However, it does have a Zapier integration, so you can connect with over 1,000 add-ons.
QuickBooks Online, on the other hand, connects with numerous apps and add-ons — over 750 to be exact, including multiple payment processing options.
Which Is Best For My Business: QuickBooks Online Or Wave?
Wave’s free pricing and easy-to-use software make it a standout among other accounting software. Add in a good public reputation and a load of great features, and it’s easy to see why Wave is a top choice among small business users. On the other hand, Wave’s lack of integrations and advanced features such as project management can be a dealbreaker, particularly for larger businesses.
If integrations and advanced features are what you’re looking for, you won’t be disappointed by what QuickBooks Online has to offer. With strong mobile apps, QuickBooks Online also makes it easier for business owners to keep track of their finances, no matter the size of the business. It is worth noting, though, that mobility, features, and integrations do come at a monthly cost.
Here are instances when Wave would be the better choice for your business and when QuickBooks Online is the superior option.
Choose Wave If…
- You want solid accounting software but don’t need advanced accounting features
- You want free software or low-cost software without outdated UIs, pop-up ads, or strict limitations on features
- You have an Etsy shop or other eCommerce business
- You’re new to accounting software or just want software that’s easy to use
Choose QuickBooks Online If…
- You own a small- to large-sized business
- You want accounting software that integrates with other software and apps
- You want lots of features without the hassle of learning QuickBooks Desktop
- You’re willing to pay for more advanced features
- You have multiple users
Still on the fence? Don’t forget to check out our reviews of Wave and QuickBooks Online to learn more about features, our experience with customer service, and more to help you make the most informed decision for your business.
You can also explore more options that may be a better fit, starting with our list of the best accounting software for small businesses.