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iZettle Review (UK)

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Date Established
2010
Location
Stockholm, Sweden

Pros

  • Top-rated UK payment processing solution
  • European merchant accounts available
  • Integrates with 3rd-party POS systems
  • In-app invoicing
  • Basic employee management
  • Predictable flat-rate pricing

Cons

  • Not best for all industries
  • Account stability issues

Overview

We’re making history with this iZettle review. This is our first review of a processing company based outside of the US that does not even serve US-based merchants. But we’d heard a lot of good buzz about iZettle. So here we are.

iZettle is sometimes called the Square of Europe. I don’t necessarily think that’s an accurate description (we’ll get into all the reasons why later on), but it’s easy to see why it’s a leading choice in Europe.

Located in the UK? iZettle is our top-rated UK payment processor

ReaderPOSecommerceinvoice

Mobile Processing

Point of Sale

Online Store

Invoicing

Claim £19 Offer

Sign up for Free

Get Started

Get Started

Card reader is only £19 for a limited time (Normally £59)

Specialised upgrades are available

Integrate with all sales channels

Easy one-time and recurring billing

Always £0/month

£0/month for standard app

14-day free trial

Always £0/month

1.75% for in-person sales

1.75% for in-person sales

2.5% for ecommerce sales

2.5% for invoiced sales

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

While iZettle currently serves Sweden, Norway, Denmark, Finland, the UK, Germany, Spain, Mexico, Brazil, the Netherlands, and France, I will focus on the company’s UK services for this review. Specific rates and limits will differ from one country to another (so do your research), but the products, services, and features remain essentially the same.

Note that iZettle does not serve businesses located in the US or Canada.

Since my expertise revolves around the US market, I can only compare iZettle to what we have here. In my research, I have found that iZettle offers high-quality service, honest marketing, and a capable mobile app. There are a couple of shortcomings with iZettle’s service. There’s no offline processing, no manual entry, and no gratuities. There are none of the bells and whistles that American consumers might expect. It is a basic app. But at the same time, it has everything you absolutely need to run a business and accept credit cards.

Given everything I’ve seen, I am confident in recommending that you give iZettle a shot in the UK and other supported countries. The company gets a favorable 5 stars for UK-based merchants. Check it out, and read the rest of the review for more information. And don’t forget to comment with your insights and experiences.

Get Started with iZettle for the UK

Products & Services

  • Mobile POS app: While I wasn’t able to test the app hands-on because it is not available in the US, I can tell you that the general response from users has been positive based on Google Play and Apple Appstore reviews. Features include:
    • Inventory library: You can organize items into folders and include different variants (like small, medium, large) for each item, and upload photos of products to serve as icons. Bulk import and export via Excel to speed things up.
    • Cash drawer/receipt printer connectivity: This is always nice to see. Receipts can also be sent by email or SMS.
    • Cash/card acceptance: Of course you don’t have to pay for cash acceptance, but it’s nice to be able to track it in order to better use the reporting tools.
    • Discounts: Issue discounts by percentage/fixed amount.
    • In-app invoicing: Send an invoice for 2.5% of the transaction.
    • VAT: business accounts can set vat rates for items.
    • Analytics: iZettle’s analytics are pretty standard stuff, but it covers all important data — card and cash sales, plus the items and quantities of each sold, for starters.
    • Order tickets: Print up receipts as well as tickets for the kitchen.
  • Multiple staff accounts: Each staff member will have his or her own unique login information, and will not have access to reports or sensitive account info. This is a nice feature and one available at no extra charge.
  • Support for EMV, magstripe, and contactless payments: As far as card payments go, iZettle has you covered for pretty much everything — including magstripe and NFC-based contactless transactions.
  • Integration with Xero and Debitoor: Link iZettle with Xero or Debitoor for accounting purposes. Debitoor also supports invoicing.
  • Customer database: When customers enter their email address for receipts, iZettle stores them. You can then import that list into an email service such as MailChimp.
  • Integration with IntelligentPOS, Vend, Lightspeed, and iKentoo: Need more of a full-fledged solution for POS but still need a reliable but flexible payment processor? IntelligentPOS, Vend, Lightspeed Restaurant, Lightspeed Retail, and iKentoo all support payments through iZettle while giving you more advanced capabilities, especially for the hospitality industry.
  • Integration with Ecwid: There’s no virtual terminal, no online store, nothing that suggests that iZettle might expand beyond mobile processing. Except, that is, for its sole eCommerce integration: Ecwid.
  • iZettle Advance: Need a bit of extra cash to grow your business? iZettle Advance will provide you with the funds you need. The amount you’re eligible for depends on your processing history, and by default, you pay it back with a percentage of your daily sales (though you can make a lump sum payment as well).

iZettle Card Readers

iZettle only offers one card reader for purchase at the moment. It’s called, unsurprisingly, the iZettle Reader, and it accepts magstripe and chip cards as well as contactless payments. The device pairs via Bluetooth and should last you all day — though you can also use the dock to keep the device charged and stationary on your countertop.

Claim a £19 reader for a limited time

The iZettle Reader is fairly new, and so for existing merchants, it seems the company is continuing to support the Card Reader Lite, the Card Reader Pro, and the Card Reader Pro Contactless models. You can no longer get these devices from iZettle, however.

Fees & Rates

I’ll be honest: I liked iZettle’s old sliding-scale pricing structure, where your rate depended on how much you processed monthly. If this pricing model hit the US, I think iZettle would have done very, very well.

These days, iZettle charges a flat 1.75%, which is a very respectable flat rate. By default, you’re enrolled in the “Go” plan, which is the basic service. You have the option to upgrade to the “Go Plus” plan and pay an additional £20 per month. In the US, that would usually mean a lower rate. But that’s not the case with iZettle. Instead, you get extended customer service hours, additional reports, and a lifetime warranty on the card reader.

There’s one other fee, which I’ve already mentioned: invoicing. Invoices will run you a very reasonable 2.5% of the transaction amount. iZettle will handle sending notices to your client and marking when the invoice is paid.

iZettle is a third-party processor that works through Elavon and Bambora, both of which are fairly large processors, each handling more than 3 billion transactions annually. If you want to know more about each companies rates and interchange, you can actually find that information on the iZettle site, which is a very nice touch.

You will be responsible for purchasing your card reader, as well, as there is no free reader. The iZettle reader, currently the only device available in the accessory store, generally retails for £59 excluding VAT.

Deposit Schedule & Limits

When you process through iZettle you can expect payouts within 2-3 business days, which isn’t bad. However, your fund availability also depends on two factors, according to the iZettle site:

Deposit limits depend upon:
– If you’ve taken a payment from a chip-card or a magstripe card.
– If the payment was approved via the customer’s PIN-code, Touch ID or signature.

Transactions processed on a Monday will be available in your bank account on Wednesday or Thursday, while transactions processed on Friday will be available Tuesday or Wednesday.

Businesses can expect a maximum daily payout of £500,000 for chip cards, and £200,000 for signature and magstripe transactions. You can schedule your payouts to take place daily, or you can choose weekly or monthly payouts, depending on how you prefer to manage your cash flow.

iZettle’s most popular products and services

ReaderPOSecommerceinvoice

Mobile Processing

Point of Sale

Online Store

Invoicing

Claim £19 Offer

Sign up for Free

Get Started

Get Started

Card reader is only £19 for a limited time (Normally £59)

Specialised upgrades are available

Integrate with all sales channels

Easy one-time and recurring billing

Always £0/month

£0/month for standard app

14-day free trial

Always £0/month

1.75% for in-person sales

1.75% for in-person sales

2.5% for ecommerce sales

2.5% for invoiced sales

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Contract Length & Early Termination Fee

As you might expect from a pay-as-you-go processor, there’s no early termination fee from iZettle and no monthly fees. Good deal!

Beyond that, iZettle’s contract terms are pretty standard fare for a mobile processor. There’s nothing worrisome in the agreement, nothing sneaky to be aware of. I like the transparency here — which brings me to the next point:

Sales & Advertising Transparency

iZettle does a fantastic job of clearly describing the capabilities of their system and making known all of the important contract stipulations (of which there are very few that would be deal breakers for anyone, I think). iZettle has worked out of a lot of kinks in its system, from the old method of processing Visa cards to the clunky old card reader. You know what your limits are, what your rates are. In short, there’s very little to object to, and no hidden surprises.

iZettle marketing example

In addition to transparency, I think it’s important that mobile processing companies and other services that cater to small businesses understand how to reach their target demographic. That’s precisely why I always look at a company’s blogs and social media. These are educational tools for small business owners,

iZettle is doing pretty well on the blog front. It’s broken down its blog posts by industry (retail, food & drink, health & beauty), and topic (inspiration, marketing, human resources, etc.). I like this. It’s easily skimmable so you can find the topics that appeal to you the most. The quality of the blog posts is adequate — some of it feels a little bit superficial, but there are some good ideas. I think iZettle could do better, but I also know it could do much, much worse.

The company also has a Facebook page, a Twitter feed (@iZettle), and a LinkedIn profile. None of these profiles is particularly active, but they do post interesting content. There’s also a support-focused Twitter account (@iZettleSupport). What surprises me the most is the fact that the support Twitter feed isn’t nearly as active as I’ve seen with other mPOS providers. Usually, there are several tweets daily — and given that iZettle serves over a dozen countries, I’d expect a lot of activity. But there isn’t. I don’t know if this means that social support just isn’t a popular option, or if few people actually need assistance, or what, but it’s a curious phenomenon. I don’t see many inflammatory comments or complaints about having trouble with an account, which is good, but I also don’t see a lot of engagement.

Get Started with iZettle for the UK

Customer Service & Technical Support

iZettle offers support from 9 a.m. to 5 p.m. GMT on weekdays. (If you’re on the Go Plus plan, you get phone support 8 a.m. till 8 p.m. on weekdays, and 9 a.m to 6 p.m. on weekends.) In addition to email, the company now offers phone support, which is always good to see. Generally, questions that can’t be answered with a self-service portal require a human touch and a timely response, which means phone support is simply the best option. You can reach iZettle at 0203 699 9934 during regular business hours.

The site has a solid knowledge base, though, which means that for most problems you can probably find the answer for yourself instead of wasting your time with customer support. I always like to see this option, since I know from experience that self-service support is often the most efficient solution for general questions. It’s not the most comprehensive guide I’ve seen, but at the same time, it’s far better than others out there. It addresses all the core issues you’d expect and then some.

Negative Reviews & Complaints

Since iZettle is not a US-based company, it is not under the purview of the Better Business Bureau. So for this section, we are relying on other review sites and complaints forums to see what chatter is like. iZettle doesn’t have a large number of complaints floating around, but you’ll find a few out there. These were the most common:

  • Sudden account terminations/suspensions: This is to be expected. Almost all services that provide fast, easy access to payment processing have complaints of early account instability. This is because companies such as iZettle tend to approve accounts without substantive underwriting, leading them to abruptly cancel services if they later feel that an account is higher risk than they’d like. This may also cause iZettle to suspend your account pending further verification and investigation. I have not seen many complaints like this against iZettle, but some are definitely popping up. I recommend checking out section 2.2 of the iZettle terms for a list of prohibited business types, as falling into one of those banned categories will get you shut down pretty quickly.
  • Poor customer service: In some cases, these complaints are related to the previous issue. Account terminations are awful to deal with all around, and it’s worse when customer support is unable to do anything to even tell you anything about the problem. Some people have complained about impersonal, uninformative email support alongside long wait times.
  • Limited compatibility/glitches with Android devices: This is actually a fairly common complaint against ANY mPOS service that favors iOS over Android. The Android ecosystem is so fractured that it’s difficult to support every device, and glitches can happen. Related to this, some people have complained about their card readers failing after app updates.

Get Started with iZettle for the UK

Positive Reviews & Testimonials

You’ll find a nice collection of testimonial videos and remarks on the iZettle site under “Stories.” This is always good to see. You’ll also find a collection of videos featuring iZettle merchants on the company’s YouTube channel.

Aside from that, you’ll find a few other independent review sites (like ours!) and news outlets that have mostly favorable comments about the iZettle service. Most seem to enjoy the pricing model, which is a fairer system than most mobile processing services provide, and better than what many merchant account providers can offer as well. And of course, everyone likes that there are no early termination fees.

You’ll also see that iZettle has a 4.2-star rating on more than 23,000 reviews in the Google Play store. Most people praise the app’s ease of use and how quickly and reliably the card reader connects. In iTunes, the app has 4.5 stars on more than 3,000 ratings. So clearly the merchants like the app.

Final Verdict

On the whole, iZettle offers good quality mobile payment processing by any standard. The pricing is very fair, and the service is reliable, in so much as any pay-as-you-go processor is. It doesn’t have nearly the number of features Square, which makes calling it the European Square a bit of a stretch to me. Nevertheless, users seem to enjoy the simplicity and ease of use. And the app does support all the features you need to run your business (discounts, inventory, cash recording), even if it may not have everything you’d like (such as support for gratuities). I think it’s entirely possible that we’ll start to see some more features introduced in the future, now that many other snags have been worked out.

All things considered, I’m impressed by iZettle. The pricing model is one that I would love to see brought over to the U.S. The feature set might not be on par with Square, but it does line up pretty well with most other mPOS options. I’d love to see this option available stateside — and to our neighbors to the north.

I’m perfectly comfortable recommending that you check out the service, and iZettle keeps a solid 5 stars.

A last look at iZettle’s most popular products and services

ReaderPOSecommerceinvoice

Mobile Processing

Point of Sale

Online Store

Invoicing

Claim £19 Offer

Sign up for Free

Get Started

Get Started

Card reader is only £19 for a limited time (Normally £59)

Specialised upgrades are available

Integrate with all sales channels

Easy one-time and recurring billing

Always £0/month

£0/month for standard app

14-day free trial

Always £0/month

1.75% for in-person sales

1.75% for in-person sales

2.5% for ecommerce sales

2.5% for invoiced sales

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Europe only. Does not serve US or Canadian businesses. 

Melissa Johnson

Melissa Johnson

Melissa Johnson has been writing about payment processing and mobile payments since 2014, and has been quoted in articles for Credit Karma and The Next Web, among others. She graduated from The University of Kansas in 2010 with bachelor's degrees in English and journalism.
Melissa Johnson

Latest posts by Melissa Johnson (see all)

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12 Comments

Responses are not provided or commissioned by the vendor or bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the vendor or bank advertiser. It is not the vendor or bank advertiser's responsibility to ensure all posts and/or questions are answered.

    Philip collier

    Organization Name: Eric Collier and Son

    Please don’t use them , their security is pathetic. Apparently somebody hacked my account with no security questions as to why they wanted to change the name of my company the bank account details and even the Bank was changed. No questions asked no text, phone call , e-mail to confirm with me that I actually wanted this change to take place. Somebody then waltzed off with £24,000 of our money and according to izettle (with the little feedback we have had) it’s tough luck and all down to us. As I’ve assured them that if our money is not returned then I will be taking legal advice in order to retrieve it.

    • Organization Name: Eric Collier and Son
    Tony

    Organization Name: Doorway Systems

    July 2018. iZettle Card Reader “Go” system is “Free” except for the Reader cost and the small percentage fee per transaction. “Go” works well for us for small transactions, ie less than 50 UK Pounds each. It is tempting to just use “Cash amount” but then it is only possible to identify payments from the time and date of transaction. Setting up “Products” makes reconciliation much easier.A very worrying security glitch is the inability to remove any signed in an Apple iOS device that is no longer in your possession, ie lost or staff member left etc. Surprisingly changing the master account password and/or ID email address via the website does NOT log off ANY connected iOS device. The logged-in status is retained through iZettle app update, iOS update and power cycle. Until this is fixed be warned, do NOT login any iOS device using the master account details. Instead setup individual staff memeber accounts that have limited visibility. I reported to iZettle Help desk last week, no reply yet, so I may have to close the account!

    1
    • Organization Name: Doorway Systems

    This comment refers to an earlier version of this review and may be outdated.

    Fiona Taylor

    Organization Name: Hadsham Enterprises

    DO NOT BUY Izettle – we have a 4 week event and in good time purchased the Izettle reader and set up our account. We managed to use the Izettle reader a few times which was great and payment were received into our business account. A few days later we received an email saying:”Unfortunately, the iZettle account connected to this email has been highlighted in one of our internal controls and we won’t be able to process any future transactions for it. Please note that we strictly follow rules and regulations set up by the Swedish Financial Supervisory Authority (Sw. Finansinspektionen), our acquiring banks and the card networks. For confidentiality reasons, we can’t go into any further details about this.”Phoned Izettle support – they confirmed account was closed and couldn’t tell me anything more. The agent suggested replying to the email but admitted he didn’t fancy my chances of getting a response.THIS IS ABSOLUTELY SHOCKING – we now approach our busiest weekend (Easter weekend) with no way of taking card payments. The most frustrating thing is that there is no explanation and we now have a card reader we paid for that’s useless. Imagine if you received an email from your bank saying that they had closed your account with no explanation, you then call them and they simply say there’s nothing they can do and can’t tell you why.DON’T BUY IZETTLE –

    1
    • Organization Name: Hadsham Enterprises

    This comment refers to an earlier version of this review and may be outdated.

    Kim Edwards

    Organization Name: Celebrity Framed Photos

    Do not buy one! I found izzettle good to start with then my account was blocked with no explanation than security were looking at my account. Then my account was closed down. I spent a great deal of time trying to email them rang them up 5 days running answered all their questiions. They would not give me any reason to why my account was closed. The customer service is terrible. They did not return my calls. The could not tell me why my account was closed.

    • Organization Name: Celebrity Framed Photos

    This comment refers to an earlier version of this review and may be outdated.

    Ali

    Organization Name: iZettle

    Hello Kim,

    My name is Ali and I work at iZettle. I apologise that you have felt mistreated in this situation, and I can assure you that we do value ALL of our customers. Please send me an email and a subject line and I will make sure you get an answer.

    Many thanks

    • Organization Name: iZettle

    This comment refers to an earlier version of this review and may be outdated.

    Yolanda Antonopoulou

    Organization Name: gaiapulses.com

    Izettle refused to refund my money back when my account was hacked and they changed my bank account details to someone else’s and I lost all my money. They provide NO insurance for frauds. I wish i knew that earlier.

    1
    • Organization Name: gaiapulses.com

    This comment refers to an earlier version of this review and may be outdated.

    Bogdan

    I purchased iZettle for my newly started business (home improvements) to give my clients more and easier payment options. Took a deposit for a job for £1000 and 3 days after I get an email saying that my account is flagged and the funds are frozen and will not be deposited into my bank account. You can imagine the anger and the frustration, considering that we needed the deposit for various materials and tools to do the job. We started to work whilst we have replied to iZettle security with all the information they required about our business. The answer came: “Unfortunately, the iZettle account connected to this email has been highlighted in one of our internal controls and we won’t be able to process any future transactions for it. Please note that we strictly follow rules and regulations set up by the Swedish Financial Supervisory Authority (Sw. Finansinspektionen), our acquiring banks and the card networks.” Really? I am trading in the UK. Nobody is giving me any information about what is going on and they won’t even release my money. iZettle created such a pain and nuisance for us considering we just started to trade. I would NEVER RECOMMEND iZettle to anybody who really wants to keep their mind sane and their money in their pocket.

    1

      This comment refers to an earlier version of this review and may be outdated.

      Ethan Morton

      Just like Peter above, I took a large amount on card for a company vehicle we were selling so we may renew the fleet and they have held our funds and will not release them to me, they have even stated refunding the card used, I don’t fucking think so iZettle, I am STRONGLY considering sueing them for my current losses and damages due to the upset, wasted time and losses we have received. You better sort this out NOW iZettle or I will make you sorry you ever crossed me.!!

      1

        This comment refers to an earlier version of this review and may be outdated.

        paul mullins

        I left a message for a call back to discuss moving my business over to izettle as intuitpay is ceasing in January. I then receive back an email no call to say Thank you for contacting us at iZettle.If you have any other questions or difficulties please feel free to contact us at 442034816000 so we can further assist you.Have a wonderful day! Best regards, A standard templated letter.Not a good start if customer services cant read and understand a simple request

        1

          This comment refers to an earlier version of this review and may be outdated.

          Peter Johnston

          iZettle stinks!
          Is this company pury a scam, I expect maybe they are?
          I used their card reader to deposit £4699.00 with them. Fine I thought, I gave my cash in the bank within 3 days less their exorbitant fee.
          NO CHANCE!
          Apparently my account was flagged for security reasons so until I answer a series of ridiculous questions they won’t release my cash. It’s ridiculous. They send one email asking stupid Questions, then another over 48 hours, taking up valuable time because this cash is also my business only working capitol which I need in my bank immediately otherwise I cannot trade and will lose work as a result (costing me £1000 profit)
          Well surely I can call support?
          Nope! Support can only deal with tech issues and can only email their “security” department who do not call you back when promised, another scammy scenario. Upshot is that I cannot talk to anyone regarding this issue. To compound matters they are now asking me to provide an original invoice.
          I do not issue invoices to domestic clients. Never have done as it’s never asked for. I only issue contracts stating the amounts and…. I cannot send them a copy because my laptop is currently being repaired.
          I still have no idea when my money will be released to me.
          iZettle are a nightmare, steer well clear!
          Peter Johnston
          Dynamic Home Improvements

            This comment refers to an earlier version of this review and may be outdated.

            Sandra

            iZettle now offer contactless card reader, who to chose iZettle or Payleven *confused*

            4

              This comment refers to an earlier version of this review and may be outdated.

              David Symons

              Hi,The rates are great the main draw back for us a a busy coffee shop is that they do not accept contactless payment and have no current plans to do so. Payleven have the same rates and are trailing contactless –

              4

                This comment refers to an earlier version of this review and may be outdated.

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