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How To Sell Small Business Gift Cards In 2023

By offering gift cards for your small business, you can entice new customers, encourage more spending, and improve your cash flow.

    Nicolette Kier
  • Last updated onUpdated

  • Matt Sherman
  • REVIEWED BY

    Matt Sherman

    Lead Staff Writer

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.

Gift cards for small businesses increase revenue and buyer retention and are an important part of marketing efforts.

The best systems for selling gift cards connect to a point of sale system, loyalty program, and gift card reporting software. We researched several of the best POS systems for small businesses with small business gift card sales capabilities based on pricing, feature set, ease of use, and compatibility with sales software to help you find the best way to sell gift cards at your small business.

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  • Free eGift card sales, low-cost physical gift card sales, group gift card purchasing function
  • $0-$60+/location/month
  • Monthly contracts, no termination fee
  • Free eGift card sales, low-cost physical gift card sales, group gift card purchasing function
  • $0-$60+/location/month
  • Monthly contracts, no termination fee

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  • Affordable gift card add-on, send eGift cards to others, link to loyalty module
  • $84-$424+/month
  • Custom contracts, early termination fee
  • Affordable gift card add-on, send eGift cards to others, link to loyalty module
  • $84-$424+/month
  • Custom contracts, early termination fee

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  • Gift card expiration dates, gift card security features, no added fee to sell gift cards
  • $69-$399+/month
  • Monthly/annual contracts, early termination fee
  • Gift card expiration dates, gift card security features, no added fee to sell gift cards
  • $69-$399+/month
  • Monthly/annual contracts, early termination fee

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  • Easy to use, several gift card apps available, free gift card system available
  • $14.95-$84.95/month
  • Several merchant service providers and custom contracts available
  • Easy to use, several gift card apps available, free gift card system available
  • $14.95-$84.95/month
  • Several merchant service providers and custom contracts available

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  • Restaurant and retail sales, in-house and third-party gift card integrations available, gift card sales reports
  • $198+/month
  • Standard three-year contract, early termination fee
  • Restaurant and retail sales, in-house and third-party gift card integrations available, gift card sales reports
  • $198+/month
  • Standard three-year contract, early termination fee

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  • Several ways to redeem gift cards, add gift card to Apple Wallet, send gift cards via email or text message
  • $0-$165+/month
  • Two-year standard contract, early termination fee
  • Several ways to redeem gift cards, add gift card to Apple Wallet, send gift cards via email or text message
  • $0-$165+/month
  • Two-year standard contract, early termination fee

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  • Sell/redeem gift cards on several online sales channels, add gift cards to Apple Wallet, lots of software integrations
  • $29-$399+/month
  • Monthly/annual contracts, no termination fee
  • Sell/redeem gift cards on several online sales channels, add gift cards to Apple Wallet, lots of software integrations
  • $29-$399+/month
  • Monthly/annual contracts, no termination fee

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Table of Contents

How Do I Sell Small Business Gift Cards?

The simplest way to sell gift cards in your small business is to utilize your POS system to create digital gift cards. Customizable digital gift card systems provide an easy way to include your brand and build your customer base in the process.

Types Of Gift Cards To Sell For Your Small Business

Here are a few examples of the types of gift cards you can purchase to see what might be the best fit for your business.

eGift Cards

eGift cards for small businesses give customers the ability to purchase gift cards online. With a good POS system, eGift cards can be emailed or texted to customers, or a customer’s friends/family members as a:

  • Numerical code, which can be entered at the checkout page on your business’s website or at the register
  • Digital barcode, which customers may print out and bring in, or (more likely) scan from their phone
  • Digital QR code, which can be printed out or scanned at checkout in-store

Some gift card programs even allow customers to add their gift card to a digital wallet, such as Apple Pay on their phones, so they’ll easily find it at checkout.

In addition to being a modern solution to losing a physical gift card, and the fact that customers are starting to expect digital and in-person shopping options, eGift cards are more affordable to sell than other gift card types. eGift cards have no production cost, while physical gift cards cost about $1 each to produce.

Physical Gift Cards

Physical gift cards typically use either a barcode or a magnetic stripe.

Barcodes act as a unique account with a preloaded balance for the customer that uses it. When the gift card balance hits zero, many gift card programs give customers the option to reload the card.

Barcodes tend to be popular for membership or customer loyalty programs because they are quicker to scan and don’t require as much data security.

More often than not, though, physical gift cards use magnetic stripes, as they have superior data security compared to barcodes. These reloadable cards swipe through your credit card terminal the same as any debit or credit card, and the amount gets automatically deducted from the customer’s account information stored on the stripe.

The only issue with magnetic stripes is that if the card is stored for a long time in a wallet or purse, the stripe can eventually wear out, and it can be difficult to look up the customer’s information in your system.

Ideally, magnetic stripe cards should also have a printed number that you can look up or a barcode.

What About Gift Certificates?

Gift certificates have several disadvantages compared to gift cards, including:

  • Risk of people printing counterfeit gift certificates
  • Gift certificates aren’t reusable or reloadable, making it less likely that customers will spend more than whatever the gift certificate entitles them to
  • Paper certificates are less durable than cards
  • It’s difficult to monitor the credit if the customer doesn’t use their certificate in one transaction

However, gift certificates can still be advantageous, especially for certain business types. Generally, gift certificates are more effective for services such as a spa service or hotel stay, rather than for monetary amounts.

Gift certificates are also less costly to produce than physical gift cards and have a lower barrier to entry than eGift cards, so it may be worth considering if you have the right business type.

How To Offer Small Business Gift Cards

Use A POS Gift Card System

Most of the best POS systems for small businesses offer some type of built-in gift card functionality. Offering cards through your POS is the easiest way to get started, and it ensures that your program works with your POS.

A POS with an in-house gift card program makes things easier in terms of gift card payment processing and reporting. You can easily track both gift card sales and redemptions and generally see how well your gift card program is going.

Plus, many POS systems either come with or integrate with text and email marketing. This makes it even easier to generate gift cards as promotional items and send them out to potential or existing customers.

Integrate Your POS With A Third-Party Gift Card App

You can also shop around and select your own gift card company directly if you have specific or unique needs that your POS system’s gift card functionality doesn’t provide.

If you plan on selling/redeeming gift cards that are generated from a third-party gift card sales app at your POS, make sure that the two systems are compatible first.

Find A Standalone Third-Party Gift Card System

In some cases, a company may find a standalone gift card company because they use a very basic or free POS that doesn’t have any gift card integrations, the price is too high, etc. If the gift card company you want to use does not work with your POS, you will need to use a workaround to process gift card transactions separately from regular transactions.

Use An eGift Card App

A digital-only gift card option can be an easier, greener way to offer gift cards without spending too much on plastic. An eGift card app may even allow you to avoid integrating your POS if you don’t want to.

GiftFly, Gift Up!, Yiftee, and Givex are some examples of eGift card companies/apps for small businesses.

However, if you’re just looking to make a gift card program that’s easy and more sustainable, it is worth noting that many POS providers allow you to run a digital-only program. You can have a small business gift card system and point of sale system all from one online dashboard!

In our experience, the fewer apps you need to sign up for and monitor, the better.

7 Best Gift Cards For Small Business POS Systems

The best gift cards for small business integrate with your sales software, connect to a loyalty program, and have online gift card sales options. Square, TouchBistro, Lightspeed, Clover, Revel Systems, Toast, and Shopify are great POS systems for selling small business gift cards.

1. Square: Best Free Option

Square POS


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Pricing

$0/month

Contract

None

Equipment Cost

$49-$799

Get a free card swiper from Square at no cost when you create a free account. Claim your card reader.

Pros

  • Free POS with free online store
  • No fee to sell gift cards
  • Customers can check/reload gift card balance online
  • Can store card on customer’s profile

Cons

  • Can’t give promotional gift cards
  • Can’t sell physical gift cards online
  • Payment processing rate is high for higher-volume businesses

Square gift cards small business

Why We Chose Square POS For Selling Small Business Gift Cards

We love that Square has such an affordable, low barrier to entry for new and small business owners looking to start their own gift card program. The POS app itself is free, and the gift card management software is free as well. The only cost associated with selling gift cards through Square is the cost of ordering gift cards, which you have the option to customize and reuse over time.

Square has also expanded its gift card functionalities to include the ability to load a group gift card, where many people pitch in towards the cost of a gift card for someone like their boss or a friend. Customers can also check the balance of their gift card and reload gift cards themselves online, and send eGift cards to their friends via email.

Employees can accept digital and physical gift cards at the register by manually entering gift card codes or scanning the QR code present on physical Square gift cards (compatible with iOS and proprietary Square devices only). They can also check the balance of a customer's gift card, reload their card, and use a gift card as a partial payment type. Square's POS hardware is relatively inexpensive, lowering the barrier to entry even more for business owners on a small budget.

Read our guide to Square gift cards for more on how to use Square's gift card feature.

Square POS Pricing

Square POS Plans Price  When To Use
Free Plan $0/month If you have basic POS and processing needs
Square Appointments $0-$69/month If you are a business with extensive scheduling needs
Square For Retail $0-$60/month If you are a retail business with needs for advanced features
Square For Restaurants $0-$60/month If you are in the foodservice industry and need restaurant-specific features
Square Online Store $0/month depending on plan If you have eCommerce needs

The free Square POS app allows you to have an unlimited number of devices on your plan. On the Plus plan, you must pay an extra fee for every device you add to your setup and pay per location.

Physical gift cards, which include a barcode, numerical code, and/or QR code (depending on your design) cost between $0.81 and $2. The price difference depends on how many cards you order and how customizable you want your cards to be.

Square Small Business Gift Cards Features

Square POS Features Availability
Multi-Store Support
Contactless Payments
Multi-Channel Selling
Gift Cards Add-on
Customer Loyalty Add-on
Marketing Tools
Online Ordering
Inventory Management
Reporting
Menu Management With Square for Restaurants
Delivery Management Add on
EBT Acceptance
Employee Management
Text Messaging

Square’s most unique gift card sales features are its eGift card functions, gift card purchase tracking, and the gift card features available at the register.

It’s free to sell eGift cards, and users can:

  • Purchase a single gift card using multiple payment sources, which is useful for several people going in on a group gift for a boss or friend
  • Send friends eGift cards online using the recipient’s email
  • Check their gift card balance and reload their gift card online
  • Purchase gift cards in bulk, which is great for companies purchasing gift cards for employees or a specific customer group

At the register, employees can sell and refund digital and physical gift cards, attach a gift card to a customer’s phone number or email, issue physical and digital gift card refunds, and reissue gift cards if a customer loses their gift card. If you have multiple locations, you can accept gift cards at multiple locations.

With Square’s gift card tracking, you can monitor gift card purchases, activation, and spending activity. Since customers are attached to gift cards, you can monitor customer activity and target your most loyal customers in future promotional gift card marketing campaigns.

Note: If you have Square Loyalty integrated into your system, customers can earn points on gift card purchases.

Hardware Cost & Options

Square POS hardware for small business POS

Square handheld POS system, Square Register, and Square iPad stand.

To take sales with Square, all you need is the $49 Square card reader (or $69 second-generation Square card reader) and a mobile device, which allows you to take in-person chip and digital wallet payments. Square physical gift cards have a QR code that iOS and proprietary Square device users can scan to redeem gift cards. If you are an Android user, you can type in the 16-digit card number. If a customer is using an eGift card, you’ll just type in the gift card code as a discount code.

Restaurants and retail stores should consider purchasing one of Square’s proprietary hardware solutions, such as the Square Stand ($149), Square Terminal ($299), or the Square Register ($799). The Square Terminal allows employees to take orders and payments at the table or while customers roam a store. The Square Register allows you to take orders and payments at a countertop register.

You can also purchase the $119 Square barcode scanner to scan gift cards. The barcode scanner is only compatible with the Square Stand, Square Register, Square Terminal, and Android devices.

Payment Processing Costs

Square Payments charges a payment processing fee of 2.6% + $0.10 for in-person transactions and 2.9% + $0.30 for online transactions. Card-not-present (i.e., manually-keyed-in card numbers) have a 3.5% + $0.15 processing fee.

If a customer purchases an eGift card in person, you will be charged the in-person payment processing fee.

Square does not integrate with any outside payment processors, so higher-volume businesses may want to choose a different POS provider for better payment processing rates.

Note: You can sell Square gift cards using any POS software if you’re using Square as the default payment processor. If you decide you want to use another POS software such as TouchBistro but like Square’s gift card features, you can use Square as a payment processor and sell Square gift cards that way.

Contract Requirements/Warnings

Square is pay-as-you-go, meaning there is no commitment, and you can stop using the POS at any time without incurring any penalty.

One thing to know is that Square does not come with your own merchant account; as a payment service provider (PSP), Square has an aggregate merchant account model, which can sometimes lead to account instability, withheld funds, and (rarely) sudden account terminations.

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2. TouchBistro: Best Affordable Restaurant POS

TouchBistro


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Pricing

$69/month

Online Ordering

Add-on

Equipment Cost

Call for quote

Pros

  • Physical & digital gift cards available
  • Customers can send QR code gift cards to family & friends
  • Redeem gift cards at multiple locations
  • Cost-effective for large number of staff members

Cons

  • Can’t reload eGift cards
  • Can’t resend gift cards if the recipient’s email is incorrect
  • Must purchase gift card & online ordering separately

TouchBistro gift cards small business

TouchBistro send eGift card to someone else.

Why We Chose TouchBistro POS For Selling Small Business Gift Cards

TouchBistro is an affordable, easy-to-use restaurant POS for iPad that lets you sell branded, customized gift cards from your restaurant, and digital gift cards online or from your POS. TouchBistro gift cards can be tracked using your POS and redeemed at any of your store locations; digital gift cards can be redeemed online or in person from your customer's smartphone. TouchBistro gift cards also integrate with your loyalty program if you have this TouchBistro add-on enabled as well. For example, customers can earn gift cards as rewards through the TouchBistro loyalty program.

One thing to note about TouchBistro is that it is compatible with various payment processors, but not all of those processors have gift card-compatible terminals. Notably, TouchBistro is compatible with Square POS, whose readers are indeed gift card-compatible (via swipe or manual card number entry).

TouchBistro POS Pricing

TouchBistro Plans Price  When To Use
TouchBistro Plan $69/month If you have basic restaurant needs and are interested in purchasing add-ons

TouchBistro starts at $69/month for one register, billed annually. The Dual plan includes two user licenses and costs $129/month. The Team plan includes five user licenses at $249/month, and the Unlimited plan includes unlimited user licenses at $399/month.

TouchBistro add-ons include:

  • Online Ordering: $50/month
  • Reservations: $229/month
  • Gift Cards: $25/month
  • Loyalty: $99/month
  • Marketing: $99/month

The company also charges a nonrefundable setup fee that starts at $200 and includes your hardware setup plus software walkthrough.

TouchBistro Small Business Gift Cards Features

TouchBistro Features Availability
Multi-Store Support
Contactless Payments
Multi-Channel Selling
Gift Cards Add-on
Customer Loyalty Add-on
Marketing Tools Add-on
Online Ordering Add-on
Inventory Management
Reporting
Menu Management
Delivery Management
EBT Acceptance
Employee Management
Text Messaging

TouchBistro is an affordable restaurant POS system specifically designed to make the lives of servers, kitchen staff, and restaurant management easier. The POS was created by seasoned restaurant staff and has taken every aspect of the restaurant management experience into account.

Here are some things to know about TouchBistro and its gift card system for small businesses:

  • Sell gift cards on an online ordering page, customer web app, and in person
  • Schedule digital gift cards to be sent to friends and family on a certain date and time
  • Customers can earn gift cards as part of loyalty rewards
  • Personalize physical gift cards for holidays, birthdays, and other occasions
  • Customers can redeem gift cards at any restaurant location
  • Take gift cards at a customer’s table and at the register
  • Suitable for any type of bar or restaurant (cafe, fine dining, fast-casual, food truck, brewery, etc.)
  • Restaurant management features such as KDS, menu management, table management, and tableside ordering

Hardware Cost & Options

TouchBistro POS hardware

TouchBistro countertop iPad POS, iPad stand, handheld iPad POS, cash drawer, card reader, and receipt printer.

TouchBistro runs on iPads and iPad Minis, which you may source yourself or purchase from TouchBistro. To accept gift cards, you can use an iPad camera to scan gift card QR codes.

TouchBistro-compatible payment hardware, such as Genius and Ingenico card readers, can be plugged into iPads to take mobile payments. Alternatively, when it’s time to pay, you can bring a separate credit card terminal to guests, take cards to the register, or send customers to the front to pay at a register.

The company also supports hardware from third-party suppliers such as Chase Payments Solutions (formerly Chase Merchant Services), Square, Star Micronics, Verifone, and Epson.

Check with TouchBistro before purchasing any hardware to make sure the hardware models are compatible with TouchBistro software. Alternatively, you can contact TouchBistro for a quote on hardware and make your purchases through the POS company.

Payment Processing Cost

TouchBistro integrates with several payment processors, including its own TouchBistro Payments, powered by Chase. TB Payments uses a cost-plus processing model.

The software also integrates with several payment processors, including Square and Worldpay, allowing you to choose the most cost-effective option for your restaurant.

Contract Requirements/Warnings

TouchBistro does require a contract that you cannot exit early without penalty and does not offer month-to-month pricing. Your contract length will be specified in your TouchBistro pricing quote.

If you do end up canceling your plan, you must send a written notice to TouchBistro at least 30 days before the end of your subscription term, or you’ll be automatically charged for another term.

Get Started With TouchBistro

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3. Lightspeed Retail: Best For In-Person Retailers

Lightspeed Retail POS


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Pricing

Starts at $89/month ($69/month billed annually)

Contract

None

Equipment Cost

Contact Lightspeed for a quote

Pros

  • No additional monthly cost to sell gift cards
  • Restrict gift card user permissions
  • Add gift card expiration date
  • Combine gift card & loyalty program

Cons

  • Early termination fee
  • Must use in-house payment processor

lightspeed retail gift card tracking screen

Why We Chose Lightspeed Retail POS For Selling Small Business Gift Cards

We love how customizable Lightspeed Retail is, especially for gift card sales.

For no additional monthly cost, you can sell retail gift cards, offer promotional gift cards to incentivize people to visit your storefront and reload gift cards to keep up gift card-related sales without buying more physical cards. You can also restrict who can view gift card numbers and balances to improve security around gift cards.

The ability to add an expiration date to a gift card will drive customers to spend at least the balance, if not more, and (ideally) gain a lifelong customer. Combine your Lightspeed Retail loyalty and gift card program for further customer rewards and relationship building.

Yet another option is to use one of Lightspeed's many third-party integrations to sell physical or digital gift cards. One integration of note is the free MDWare integration, which lets you print paper barcode gift cards for free.

Lightspeed Retail POS Pricing

Lightspeed Retail POS Plans Price  When To Use
Lightspeed Retail POS Lean $89/month ($69/month billed annually) For mid- to large-sized businesses that want a POS with retail-specific features
Lightspeed Retail POS Standard $149/month ($119/month billed annually) For businesses that want a POS with retail-specific features plus accounting integration & eCommerce
Lightspeed Retail POS Advanced $269/month ($199/month billed annually) For businesses that want a POS with retail-specific features, accounting integration, eCommerce, & loyalty

Each Lightspeed Retail plan comes with one register’s software license. Additional registers cost $59/register/month.

Lightspeed Retail add-ons, such as Service Orders, a Lightspeed product that helps businesses like bike shops provide both products and services from under one roof.

Lightspeed Retail POS Small Business Gift Cards Features

Lightspeed Retail POS Features Availability
Multi-Store Support
Contactless Payments
Multi-Channel Selling Standard plan & up
Gift Cards
Customer Loyalty Advanced plan
Marketing Tools Standard plan & up
Online Ordering Standard plan & up
Inventory Management
Reporting
Menu Management
Delivery Management
EBT Acceptance
Employee Management
Text Messaging

Lightspeed offers standard features such as the ability to sell physical and digital gift cards, recharge gift cards, and issue promotional gift cards as part of marketing campaigns. You can also attach your Lightspeed loyalty program with gift cards to further your conversion efforts.

Lightspeed’s best gift card features are its gift card expiration functions, security settings, and gift card customizations.

The software offers one of the only gift card program builders that allows you to attach an expiration date to gift cards and honor expired gift cards.

We also like that you can set custom security settings around gift cards, such as restricting employee access to gift card numbers to minimize the risk of anyone editing gift card information or amounts.

When it comes to customizations, you can:

  • Order physical gift cards from a number of gift card providers and import the information to Lightspeed
  • Offer several images that customers can choose to attach to digital gift cards
  • Choose between several different fixed prices to load to a gift card
  • Create gift cards with open amounts so customers can purchase their own custom amount
  • Create gift card minimums and maximums to drive a minimum number of sales and protect yourself from instances of fraud

Lightspeed’s best retail POS features include thorough inventory management, a built-in B2B sales catalog builder, several Lightspeed add-ons such as the loyalty program and the free scanner app, and several third-party software integrations so you can build the retail sales solution you need for your store(s).

Hardware Cost & Options

Lightspeed Retail POS hardware and new card reader

Lightspeed Retail card reader, iPad POS device in case, eCommerce site on PC and smartphone device.

You can purchase a Lightspeed Payments-compatible WisePOS E-card reader for $299 and an iPad for $329.

Lightspeed offers accessories such as an iPad stand for $199, a cash drawer for $129, a barcode scanner for $199, a label printer for $124, and a receipt printer for $399.

Contact a Lightspeed representative and ask about a discount on a retail POS hardware bundle.

Payment Processing Cost

Lightspeed requires all qualified Lightspeed Retail users in the US and Canada to use Lightspeed Payments, the company’s in-house payment processor.

You will be charged a payment processing rate of 2.6% + $0.10 for all in-person payments, and 2.9% + $0.30 per online transaction. This is on par with providers such as Square, Clover, and Shopify.

Contract Requirements/Warnings

As mentioned, month-to-month plans are available, but you’ll have to commit for at least one year to get the lowest price. However, if you cancel your plan, there is an early termination fee, so consider starting with a month-to-month plan before committing long-term.

Also, you must verify that you have received your Lightspeed hardware within five business days of receiving it, or the equipment is not covered under Lightspeed’s 30-day warranty (14 days for Apple products).

Get Started With Lightspeed Retail POS

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4. Clover: Best For Simplicity

Clover POS


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Pricing

Starts at $0/month

Contract

Depends on merchant services provider

Equipment Cost

$49-$1,799 per device

Pros

  • Several gift card integration choices
  • Free apps available
  • Several payment processor options
  • Customers can send gift cards to friends & family with email, text, and app

Cons

  • Some Clover vendors are predatory
  • Gift cards not compatible with Clover Go
  • High upfront POS hardware costs

clover gift cards

Why We Chose Clover POS For Selling Small Business Gift Cards

We like that Clover hardware and software are both versatile and easy to use. Since the software and hardware are connected, you get a smooth sales and inventory management experience. The software itself is designed to work as easily as smartphones do, where business owners install apps to add functionality to their Clover setup.

Clover has one of the best mobile POS systems on the market, too.

Clover's app market allows you to equip your POS with several apps, including the free Clover Gift Cards app. Using the free Clover Gift Cards app, you can choose from traditional magnetic stripe gift cards or eGift cards that your customers can keep right on their smartphones and send to family/friends.

If you don't want to use the Clover Gift Cards app, you can choose from several other gift card apps.

Clover POS Pricing

Clover POS Plans Price  When To Use
Clover Payments $0/month If you only need to process payments and don’t need any POS hardware
Clover Essentials $14.95/month If you have a small retail/service-based business and don’t take returns
Clover Register $49.95/month If you have a small to mid-size retail/service-based business and need more POS features
Clover Counter Service Restaurant $54.95/month If you have a quick-serve restaurant, cafeteria, or mobile food service business
Clover Table Service Restaurant $84.95/month If you have a full-service restaurant or bar

The above pricing is monthly software fees for users who purchase their Clover hardware upfront and in full from Clover.com.

You can also purchase your Clover POS system from a number of Clover-authorized sellers, so prices will vary. Read our Clover pricing guide to understand more about how much you may pay for your Clover hardware, software, and payment processing fees.

There is no monthly fee to use the Clover Gift Cards app, but you’ll be charged $0.05 for every $2 gift card value sold. You can use a different gift card app, but the pricing structure may be different.

Clover POS Small Business Gift Cards Features

Clover POS Features Availability
Multi-Store Support
Contactless Payments Depends on hardware choice
Multi-Channel Selling
Gift Cards
Customer Loyalty
Marketing Tools
Online Ordering Depends on software plan
Inventory Management
Reporting
Menu Management
Delivery Management
EBT Acceptance Add-on app
Employee Management
Text Messaging

Clover is a popular POS system with a variety of POS software and hardware options best suited for small retail, quick-serve restaurant (QSR), service-based, and mobile-first businesses.

Here are some popular features of Clover POS and its gift card system for small businesses:

  • Sleek, purpose-built POS hardware, including a handheld mobile POS system
  • Easy to customize your POS with free or purchased apps
  • Sell QR code gift cards from POS or website
  • Easy digital gift card redemption from smartphones
  • Customers can send digital gift cards with text, email, or app
  • Online ordering website included on all Clover plans for restaurants
  • Integrates with third-party gift cards for POS systems, including Loopz, Givex, GiftFly, LoyLap, and Factor4

Hardware Cost & Options

Clover POS hardware

Clover countertop POS system, handheld POS system, barcode scanner, cash drawer, and card reader.

Gift card-compatible Clover hardware options include Clover Station ($1,699 or $1,799), Clover Mini ($799), and Clover Flex ($599) if you purchase your hardware directly from Clover.com.

You can mix and match these devices and purchase additional Clover POS accessories. Note that all these devices have built-in barcode scanning, though only Clover Station has a cash register.

Note: You cannot use any other software with Clover POS hardware. If you purchase Clover hardware and then decide to switch to another POS software provider, your Clover hardware will become useless.

Payment Processing Cost

If you use Clover’s parent company, Fiserv, for payment processing, you’ll get the following flat-rate payment processing:

  • Card-Present Transactions: 2.3% + $0.10 per transaction
  • Card-Not-Present Transactions: 3.5% + $0.10 per transaction

Card-not-present transactions include any phone order, third-party ordering platform order (e.g., Grubhub and Order With Google), invoice payment, online order on a Clover-hosted website, manually-keyed-in card payment, and any form of payment that is not a swipe/chip/tap card payment, cash, or check.

If a large amount of your revenue comes from online or phone orders, choose a different payment processor or POS provider for your restaurant.

Contract Requirements/Warnings

Business owners who get their POS package from Clover.com are required to sign a 36-month or 48-month contract, which is not favorable but also not uncommon in the POS market. The company also charges an early termination fee if you decide to cancel.

At the same time, business owners who purchase from Clover.com will have Clover hardware support and (usually) fewer Clover scams to worry about.

If you want to get month-to-month contracts, no early termination fee, and/or better payment processing fees, read our post on the best Clover resellers.

Get Started With Clover POS

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5. Revel Systems: Best For Midsize & Niche Businesses

Revel POS Systems


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Pricing

$99/month

Contract

Three-year commitment for lowest rate

Equipment Cost

$20-$1,500

Pros

  • Custom/niche software features
  • In-house & third-party gift card options available
  • Digital & physical gift cards
  • Choice of hardware & payment processors

Cons

  • Long-term contract with early termination fee
  • Costs extra to take gift cards
  • One-time setup fee

revel gift card system for small business

Why We Chose Revel Systems For Selling Small Business Gift Cards

We like Revel Systems because it is a highly customizable iPad POS that gives midsize business owners their choice of POS hardware, software features, payment processing provider, and gift card program. Its reporting features, including gift card sales reporting and marketing campaign monitoring, give midsize retail and restaurant businesses an idea of how their gift card programs are performing (and how to improve their program).

We also like that restaurant owners can sell gift cards on an ordering website. Revel is also one of our best restaurant POS and best drive-through POS providers, specifically because of these great restaurant-centric features.

Revel Systems POS Pricing

Revel POS Systems Plans Price  When To Use
Revel plan $99/month with three-year commitment Use if you are committed to the product and have a need for high-end features.

Revel Systems’ pricing starts at $99/month per terminal, with a two-terminal minimum, making the minimum starting price $198/month. There’s also a one-time implementation fee of $674, but getting an established business’s POS up and running with any custom features it may need can be worth it.

Gift cards are a paid add-on, but you’ll have to contact Revel to find out how much it will cost to add the company’s gift card features to your POS package.

Revel Systems Small Business Gift Cards Features

Revel POS Systems Features Availability
Multi-Store Support
Contactless Payments
Multi-Channel Selling
Gift Cards
Customer Loyalty
Marketing Tools
Online Ordering
Inventory Management
Reporting
Menu Management
Delivery Management
EBT Acceptance
Employee Management
Text Messaging

Revel Systems is a highly flexible retail POS system that works best for established small businesses in the retail and restaurant industry. The software makes it easy to manage multiple locations and a large inventory. It has many niche customizable features, such as drive-through sales capabilities.

The following are some of Revel System’s small business gift card features:

  • Restaurant and retail business management
  • Sell digital gift cards on an online ordering website
  • Design and order physical gift cards from your POS portal
  • Preloaded and custom-pricing gift card sales
  • Reloadable gift cards
  • Issue promotional gift cards
  • Gift card tracking and reporting
  • Import current gift cards if switching from another POS or gift card app
  • Gift card integrations include Givex, Incentivio, eCard Systems, Paytronix, LoyaltyPlant, Valuetec, and Synergy Loyalty Solutions

Hardware Cost & Options

Revel POS hardware

Revel iPad POS register, iPad stand, iPad customer-facing display, cash drawer, receipt printer, and card reader.

Revel Systems POS registers, self-ordering kiosks, and kitchen display systems. You may purchase compatible iPads yourself or source them from Revel.

The company also offers standard POS equipment like card readers (Ingenio and Link2500 brand), cash drawers, and barcode scanners. You can integrate Revel-compatible card readers as well.

Revel also offers niche hardware, such as self-serve kiosks and drive-through menu boards.

Business owners must call Revel for a personalized hardware quote, which isn’t unusual for larger POS providers, but we’re still not a fan of less-than-transparent upfront pricing.

Note: To source hardware from somewhere other than Revel, you must get express written permission from the company. This is to ensure that you’re getting Revel-compatible hardware before spending the money.

Payment Processing Cost

Revel offers its own payment processor, Revel Advantage. Each business owner will get a custom quote for their payment processing fees.

Alternatively, you can integrate your Revel POS with an outside processor or payment gateway, such as Fiserv, Elavon, Heartland, TSYS, Worldpay, or Chase. Depending on your sales volumes and time in business, you could save money on fees if you shop around for a better payment processing rate.

Note: You will have to pay an added monthly fee to use a third-party payment processor. Take this into account when researching payment processors.

Contract Requirements/Warnings

To qualify for the lowest monthly rate, you must commit to a three-year processing contract with Revel Advantage and agree to annual billing.

However, since Revel charges a substantial late fee, we recommend that you get a shorter contract at first. You won’t get the $99/month base price, but it’s worth it to pay more for a few months than regret a three-year contract.

Get Started With Revel POS Systems

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6. Toast: Best Restaurant Gift Card Redemption Options

Toast POS


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Pricing

$0-$165 plus custom plan

Online Ordering

Yes

Equipment Cost

$0-$847

Pros

  • Customers can send gift cards using email/phone number
  • Customers can check & reload gift card balances online
  • Accept gift cards at the register, table, self-serve kiosk, & online
  • Easy for employees to look up customer gift card info & resend gift cards

Cons

  • Additional monthly cost to accept gift cards
  • Long-term contract with early termination fee
  • Customers collect points on gift card redemption, not purchases

Toast small business gift card program

Why We Chose Toast POS For Selling Small Business Gift Cards

We like that Toast is one of the best Android POS systems that's specifically designed for restaurants with especially strong digital ordering options. Toast is an excellent choice if you want an advanced restaurant POS with a digital and/or traditional gift card program as well as third-party options. You can also use one of Toast's third-party integrations to build your gift card program.

Toast's gift card-specific features are very customer-focused, including the ability to redeem a gift card at the register, at a table (with servers taking gift cards from Toast's handheld POS system), at a self-serve kiosk, or online. Customers can look up a code, type in their barcode numbers, or use an eGift card, while servers can look up gift cards using a customer's name and contact info, so even if a gift card gets lost, they can apply the gift card towards an order.

Also, restaurant owners can easily import existing gift cards from other programs to Toast, so the transition will be smooth (and very much worth it).

Toast POS Pricing

Toast POS Plans Price  When To Use
Starter Kit $0/month You have a small, single-location restaurant with basic feature needs
Point of Sale $69/month You need a full point of sale suite with processing and custom hardware
Essentials $165/month You need advanced features and are looking to bundle with digital ordering
Custom Custom Larger businesses looking to access the entirety of Toast’s features

Toast offers a $0 down, pay-as-you-go Quick Start Bundle plan. While you pay $0/month in subscription fees, you will pay a lot in payment processing fees. You can also only have one free POS terminal on this plan, which is not ideal for mid-size restaurants. If you use the Quick Start Bundle plan, you can add gift card functionality for an even higher payment processing fee.

On higher-level plans, you’ll pay $25/month to implement gift cards at your restaurant, $75/month for an online ordering platform, and $50/month to start your own loyalty program.

We recommend starting with at least the Core plan, which does require you to pay for your Android-based hardware upfront but will save you a lot of money in payment processing fees.

Restaurants that are planning to scale fast but have no upfront capital to invest in hardware should consider signing up for the Quick Start Bundle plan, and then bumping up to a paid plan (with more POS systems) as quickly as possible. Alternatively, restaurant owners interested in Toast may consider getting one of these best small business loans to get hardware now and pay for it over time.

Toast offers a Restaurant Basics plan for new restaurants, which includes everything in the Standard package plus employee scheduling, payroll, 401(k)s, and business insurance. This plan costs $110/month plus $4/employee/month.

The $165/month Growth plan includes the Toast digital ordering and delivery platform (you can get this as a paid add-on if you’re on the Core plan).

Toast POS Small Business Gift Cards Features

Toast POS Features Availability
Multi-Store Support
Contactless Payments
Multi-Channel Selling
Gift Cards
Customer Loyalty
Marketing Tools
Online Ordering
Inventory Management
Reporting
Menu Management
Delivery Management
EBT Acceptance
Employee Management
Text Messaging

Toast’s general POS offering is excellent, with its suite of products made to help restaurant staff effectively manage the kitchen with excellent kitchen display systems, take orders from anywhere with advanced handheld ordering systems, and generate more revenue with software like an online ordering platform as well as one of the best loyalty programs available for restaurants.

Our favorite gift card program features from Toast include the customer-centric gift card purchasing and redemption features.

Customer-centric gift card features include customers’ ability to:

  • Purchase gift cards and schedule a gift card to be sent at a specific date and time, as well as include a special message for the recipient
  • Send gift cards using an email or phone number, which is great for customers who don’t remember the recipient’s email or check their own email if they’re purchasing a gift for themselves
  • Choose from several different designs with pre-loaded or open-ended amounts
  • View and reload physical and eGift cards from an online portal
  • Add gift cards to their Apple Wallet

Toast’s best gift card redemption features include:

  • Guests can redeem gift cards online, at the POS, and at self-serve kiosks
  • Guests can redeem gift cards by swiping a physical gift card, using an eGift card code, and by scanning a QR code attached to an eGift card
  • Servers can accept gift cards via the Toast Go 2 handheld POS system, so customers can pay with a gift card at the table
  • Guests can still be prompted to leave a tip after using their gift card as payment
  • Multilocation businesses can accept gift cards at any location regardless of which location a customer originally purchased a gift card from, or if they purchased online

You may also combine your gift card and loyalty programs so loyalty customers can earn points when they redeem gift cards.

Hardware Cost & Options

Toast restaurant POS hardware

Toast online ordering on smartphone, Toast admin dashboard on PC, Toast KDS, Toast Go 2 handheld POS, Toast countertop POS.

Toast software only works with Toast’s proprietary Android-based hardware.

Toast hardware comes at the following prices:

  • Toast Go 2 Handheld POS: $627
  • Countertop POS: $875
  • Outdoor Wi-Fi Access Point: $104
  • Kitchen Printer: $269
  • Cash Drawer: $134
  • KDS: $629 + $25/month
  • Self-Serve Kiosk Terminal: $809 + $90/month

The Toast Go 2 is one of the best handheld restaurant POS systems on the market, and we highly recommend it for sit-down restaurants and bars.

On the pay-as-you-go Quick Start Bundle plan, you can get the handheld POS for no upfront cost and no monthly fees, as long as you agree to pay higher per-transaction payment processing fees. If you pay upfront for your POS hardware, you’ll pay between $69/month and $165/month for your POS software.

In general, we do not recommend the pay-as-you-go plan because the higher per-order fees will cost you more than the original price of the hardware once you get in enough orders.

If you can, pay for your POS hardware upfront. Otherwise, look into equipment financing to help you cover the costs of the restaurant hardware you need in your establishment.

Payment Processing Cost

You must use Toast’s payment processor, and you’ll get a custom payment processing rate unless you purchase a Starter Kit, which includes hardware and fixed payment processing fees.

That fixed fee ranges from 2.49% plus $0.15 per transaction (Core plan) to 2.99% plus $0.15 per transaction (Quick Start Bundle plan.) If you add online ordering to the Quick Start Bundle plan, you’ll pay an extra 0.40% per transaction, whether the order is placed online or in person.

Contract Requirements/Warnings

Toast requires a minimum 2-year contract that includes a processing contract (you cannot use an outside processor with Toast so you are limited to using Toast Payments) and has an early termination fee. Make sure you closely read your contract to make sure you understand all the terms and fees.

Get Started With Toast POS

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7. Shopify POS: Best For Multichannel Sellers

Shopify POS


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Pricing

Starts at $29/month

Contract

None

Equipment Cost

$0-$500+

Pros

  • No additional cost to accept gift cards
  • Multiple options for gift card sales & redemption, including social media
  • Physical, digital, & printed paper gift cards
  • Customers can add gift cards to Apple Wallet

Cons

  • Cards are not reloadable
  • Transaction fee to use a payment processor other than Shopify Payments
  • Can’t let customers choose a custom gift card amount

shopify egift card example

Why We Chose Shopify POS For Selling Small Business Gift Cards

We believe that Shopify POS is a flexible, scalable retail system that lies at the intersection of eCommerce and iPad POS. Shopify offers a fully integrated gift card program, and there is no additional fee to add gift cards to your account. You can purchase plastic gift cards from the Shopify Hardware store, issue digital gift cards that are emailed to the customer, or even print a paper gift card from your receipt printer.

Shopify's gift cards can be purchased and redeemed either at your POS or in your Shopify eCommerce store. Both physical and digital Shopify gift cards use QR codes, and the digital cards can be added to your customer's Apple Wallet for easy redemption at your POS. Additionally, customers can redeem Shopify gift cards on your other online channels that use the Shopify checkout, such as a Shopify Facebook store, Pinterest, or using a "Buy" button on your WordPress or Squarespace website. You can also issue a free gift card with a set value to an existing customer as a reward, refund, or promotional incentive.

Shopify POS Pricing

Shopify POS Plans Price  When To Use
Basic $39/month ($29/month billed annually) If you have a growing eCommerce business with occasional in-person sales
Shopify $105/month ($79/month billed annually) If you want additional reporting and reduced payment processing fees
Advanced $399/month ($299/month billed annually) If you want advanced reporting and additional discounts on processing fees
Shopify Plus $2,000+/month If your high-volume or large business needs an enterprise-level solution

Shopify’s eCommerce pricing plans range from $39/month to $399/month. You get 25% off if you pay for an entire year upfront. Each eCommerce plan (that comes with a full store) offers the “Shopify POS Lite” app for free.

For more retail features, such as store pickup and unlimited staff accounts, you’ll need the $89/month/location Shopify Pro subscription, which you can add to an eCommerce plan.

Alternatively, Shopify now offers its POS Lite app and POS Pro apps as separate products. This means that you don’t need a Shopify eCommerce subscription to sell in person and with a simple online store (not a full custom Shopify online store).

The POS Lite app without an eCommerce subscription costs $5/month, but Shopify charges a high transaction fee for sales that signing up for an eCommerce plan (all eCommerce plans come with the POS Lite apps for free) is a better solution for everyone except very small retailers. The POS Pro app without the eCommerce plan is good for the majority of in-person sales.

Your payment processing rate decreases on higher-level plans. Businesses with larger transaction volumes should strongly consider upgrading to save money in the long run.

Additionally, while there are many free Shopify apps on the company’s app market, some require you to sign up for a paid subscription.

Shopify POS Small Business Gift Cards Features

Shopify POS Features Availability
Multi-Store Support Supports multiple inventory locations
Contactless Payments
Multi-Channel Selling
Gift Cards
Customer Loyalty
Marketing Tools
Online Ordering
Inventory Management
Reporting
Menu Management
Delivery Management
EBT Acceptance
Employee Management
Text Messaging

Shopify started out as an eCommerce store builder but has since branched out to offer a number of ways to sell physical and digital items. Shopify POS is fully integrated with all your online sales channels, making this POS especially useful for retailers and creatives who sell on several platforms.

Shopify’s best gift card sales features include:

  • Sell gift cards on any of your available sales channels, just like you would sell on any products
  • Redeem gift cards on Shopify POS, Shopify website, Facebook store, Facebook Messenger, or using a “Buy” button on an external website, social media post, etc.
  • Sell gift cards as part of a larger gift package
  • Issue promotional gift cards and refund gift cards
  • Print out gift certificates using your own printer, so you don’t have to buy gift cards if you don’t want to
  • Customers can add gift cards to Apple Wallet

When it comes to regular retail sales, Shopify allows you to sell on all major social media platforms, major marketplaces such as Etsy and Amazon Marketplace, via text message, and of course, in person. You may sell retail items, services, sell B2B and B2C, start a dropshipping or rental item business, or pretty much any kind of business with a Shopify online store and in-person POS software.

Also, Shopify has over 8,000 software integrations available for you to create your own custom solution. In fact, Shopify integrates with a number of gift card software apps such as Gift Up!, Rise.ai, Growave, and Govalo if you like Shopify’s strong multichannel retail sales capabilities but want more gift card functions than Shopify provides.

Hardware Cost & Options

Shopify POS hardware

Shopify POS register stand with card reader.

The Shopify app itself runs on most phones and tablets.

The Shopify Chip & Swipe Reader, which is the bare minimum requirement for taking card and mobile phone payments, starts at $29. The most expensive hardware is the $639 Shopify Star® mPOP™ With Scanner, an all-in-one customizable retail hardware package.

Not sure what equipment your retail POS system needs? Read our post on Shopify hardware choices, which includes pricing and where to source your hardware.

Payment Processing Cost

Shopify payment processing rates range from 2.4% to 2.7% for in-person transactions, depending on your plan. Online transactions range from 2.4% + $0.30 to 2.9% + $0.30, depending on your plan. You can use an outside payment processor with Shopify POS, but you’ll pay an extra transaction fee between 0.5% and 2% to do so.

Contract Requirements/Warnings

Shopify plans are month-to-month with no contract, but you can receive a discount by committing to a one- or two-year plan. It’s worth noting that Shopify Payments is a third-party payment processor like Square, which means you will not have a traditional merchant account.

Get Started With Shopify POS

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Our Methodology For Choosing The Best Small Business Gift Card Systems

To choose the best systems to create gift cards for small businesses, we analyzed 15 different gift card systems, focusing on gift card systems that connect to point of sale software to make selling and redeeming gift cards simpler. We based our analysis on pricing, ease of use, gift card customization capabilities, and POS features like POS hardware availability and POS software contract requirements.

We considered real, recent user reviews from sources such as G2 and Software Advice, as well as our own industry knowledge when making our decisions.

Read more about how we rate POS software at Merchant Maverick.

4 Tips To Sell More Small Business Gift Cards

Your POS gift card system will work best when combined with your business’s other marketing and sales efforts. Here are a few tips to sell more gift cards. 

  • Advertise Your Gift Cards: Make sure your customers know you offer gift cards and how to buy them. You can advertise your gift cards through social media posts, email marketing, in-store signage, and more.
  • Combine With Promotions: Some promotional ideas involving gift cards include selling gift cards at a discount ahead of the holidays, or offering free gift cards as a loyalty benefit for your top-spending customers.
  • Offer Multiple Gift Card Options: Some customers prefer digital gift cards, while others prefer physical gift cards. To maximize your gift card sales, offer both options. Customers should also ideally have multiple gift card redemption options (in-store, online, social media, etc.).
  • Optimize Your Website: Your business website should be a channel where customers can both purchase and redeem gift cards. Make sure it’s easy to buy your gift cards online and offer a good array of products customers can purchase there.

Essentially, the more you promote your gift cards and the easier you make it for customers to purchase and redeem them, the more gift cards your small business will sell.

Which Gift Card System Is Right For Your Small Business?

The best gift card system for your small business fits your business type and size. It also allows you to sell gift cards both online and in person and has affordable payment processing rates for your sales volumes.

Read our guide to negotiating a merchant agreement to make sure you’re getting a fair payment processing price and our guide to POS costs to make sure you’re getting a good deal on your POS system in general.

FAQs: Gift Cards Small Business

Are gift cards good for small businesses?

Gift cards can be a great asset for small businesses. They provide a way to entice new customers or encourage loyalty from regulars. Selling gift cards can boost cash flow in an emergency, as seen during the COVID pandemic.

How do businesses make money on gift cards?

Businesses make money on gift cards in two ways. One, gift cards can encourage customers who otherwise wouldn’t shop at the business to spend money. Two, customers paying with small business gift cards tend to spend more than the card’s monetary value — meaning businesses make bigger sales.

Are gift cards reloadable?

Some small business gift cards are designed to be reloadable. However, not all cards support this feature. Depending on the business, offering reloadable gift cards may be an effective way to encourage brand loyalty.

How does a gift card get activated?

Gift cards are activated at the time of purchase. Buyers specify the amount to be loaded on the card. Businesses complete the activation process through a POS system or credit card terminal. Until the merchant activates the card, it has no value.

How can I get gift cards for my small business?

Small businesses can get gift cards through several channels: payment processors and POS software providers typically offer gift card programs for their clients. A business can also turn to third-party gift card manufacturers.

How can I make custom gift cards for my business?

You can make custom gift cards for your business through your POS provider, a third-party gift card app, or by using graphic design software.

If you want to purchase personalized gift cards through your POS provider, all you have to do is choose a template or start from scratch, upload your logo/artwork, pick your brand colors, and choose how many you’d like to order.

Does Quickbooks have gift cards?

Quickbooks does have gift cards. However, Quickbooks is expensive, doesn’t allow you to sell eGift cards, and is generally not worth it unless you’re already using Quickbooks for accounting.

How can I sell gift cards for my restaurant?

We think Square is the best free option for restaurants to start selling digital gift cards. However, Toast offers an integrated digital gift card system for those who need something more advanced.

In Summary: 7 Best Gift Cards For Small Business POS Systems

  1. Square POS:
    • Free eGift card sales, low-cost physical gift card sales, group gift card purchasing function
    • $0-$60+/location/month
    • Monthly contracts, no termination fee
  2. TouchBistro:
    • Affordable gift card add-on, send eGift cards to others, link to loyalty module
    • $84-$424+/month
    • Custom contracts, early termination fee
  3. Lightspeed Retail POS:
    • Gift card expiration dates, gift card security features, no added fee to sell gift cards
    • $69-$399+/month
    • Monthly/annual contracts, early termination fee
  4. Clover POS:
    • Easy to use, several gift card apps available, free gift card system available
    • $14.95-$84.95/month
    • Several merchant service providers and custom contracts available
  5. Revel POS Systems:
    • Restaurant and retail sales, in-house and third-party gift card integrations available, gift card sales reports
    • $198+/month
    • Standard three-year contract, early termination fee
  6. Toast POS:
    • Several ways to redeem gift cards, add gift card to Apple Wallet, send gift cards via email or text message
    • $0-$165+/month
    • Two-year standard contract, early termination fee
  7. Shopify POS:
    • Sell/redeem gift cards on several online sales channels, add gift cards to Apple Wallet, lots of software integrations
    • $29-$399+/month
    • Monthly/annual contracts, no termination fee
Nicolette Kier

Nicolette Kier

Senior Staff Writer
Nicolette began writing on small business topics in 2020. After hundreds of hours researching, testing, and assisting small business owners with web building and point of sale software, she is now an expert on all things eCommerce and point of sale. She has a bachelor’s degree in English from the University of Pittsburgh and resides in Pittsburgh, Pennsylvania.
Nicolette Kier
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