How To Use Venmo For Nonprofits
Create a charity profile and start accepting donations with this step-by-step guide to Venmo for nonprofits.
- Venmo charity profiles let eligible nonprofits accept donations through a shareable profile, link, or QR code at a discounted processing rate.
- Venmo works best for simple online and in-person fundraising but lacks recurring donations, international support, and advanced campaign tools.
- Nonprofits must first confirm their charity status through PayPal before creating and publishing a Venmo charity profile.
Venmo can be a convenient and affordable way for eligible nonprofits to accept donations online or in person.
This guide shows explains how Venmo charity profiles work, how to set one up through PayPal, and when another fundraising or payment platform may be a better choice for your organization.
Table of Contents
Why Use Venmo For Nonprofits?
Venmo can be a useful fundraising option for nonprofits that want to engage socially active donors and offer a familiar mobile donation method. Donors can share eligible donations in their Venmo feeds, potentially increasing the organization’s visibility among friends and family.
Pros & Cons Of A Venmo Nonprofit Account
Pros
- Discounted payment processing rates
- Verified charity profile with a blue checkmark, donation history, donor information, and a photo gallery
- No Venmo donation fees charged to donors, including when donations are funded by credit card
- Automatic donation receipts sent to donors
- Shareable donation profile and QR code for websites, social media, emails, and in-person fundraising
- Donors can share public donations in their Venmo feeds, helping increase the nonprofit’s visibility
Cons
- Available only to eligible U.S. charities with confirmed charity status through PayPal
- No built-in recurring donation feature
- Limited fundraising customization, campaign management, and donor-management tools
- Charity profiles can be managed only through the Venmo mobile app
Venmo Nonprofit Fees
Venmo charges charity profiles a payment processing fee of 1.9% + $0.10 for each donation of $1 or more. To create a Venmo charity profile and receive this rate, an eligible charitable organization must first have its charity status confirmed through PayPal.
Donors do not pay a Venmo fee when donating to a charity profile. Venmo also waives its standard 3% credit card fee when a donor funds the donation with a credit card.
How To Set Up A Venmo Nonprofit Account
To create a Venmo charity profile, your organization must first have an eligible PayPal Business account with confirmed charity status.
You can connect an existing personal Venmo account as long as it does not already have a business profile. Otherwise, you’ll need to create a new Venmo account with a different phone number and email address. The owner information on the PayPal and Venmo accounts must match.
How To Start A Venmo Fundraising Campaign
Venmo works best for simple fundraising campaigns that make it easy for supporters to give small amounts through a donation link or QR code.
Best Practices For Accepting Venmo Donations
To make it easy for supporters to find and donate to your organization:
- Share Your Venmo Profile Online: Add your charity profile link to your website, social media profiles, emails, and fundraising materials.
- Display Your QR Code: Download and print your charity profile’s QR code for events, donation tables, signs, and other in-person fundraising opportunities.
- Explain How To Donate: Give supporters simple instructions for finding your charity profile, scanning its QR code, and completing a donation.
- Promote Your Fundraisers: Share campaign updates, fundraising goals, and examples of how donations are being used. Venmo’s feed and marketing settings can also help increase your charity profile’s visibility.
- Thank Your Donors: Send appropriate acknowledgments and keep supporters informed through communication channels they have agreed to receive. Venmo automatically sends donors an official donation receipt.
- Record Donations Properly: Download your Venmo statements and donation history regularly, then reconcile the transactions in your nonprofit accounting software.
5 Best Alternatives To Venmo For Nonprofits
Venmo works well for simple donations, but another platform may be better if your nonprofit needs recurring giving, international payments, physical card acceptance, or more advanced customization.
Is Venmo For Nonprofits Right For Your Organization?
Venmo can be a convenient, low-cost option for smaller nonprofits that want to accept simple online and in-person donations. Its familiar mobile interface, shareable QR code, and social features may also help organizations reach more supporters.
However, Venmo may not be the best choice if your nonprofit needs recurring donations, international payments, advanced campaign tools, or robust donor management.




