Pros
- High-risk specialist
- Offers a variety of payment gateways
- Free virtual terminal with every account
- Extensive third-party integrations
Cons
- Very little pricing information disclosed online
- Usually uses tiered pricing
- $99 account setup fee
What Is Easy Pay Direct?
Easy Pay Direct (EPD) is a payment gateway and merchant account provider that serves a wide variety of high-risk and low-risk industries in the United States and Canada. The company’s EPD Gateway is its primary product, with merchant accounts provided through partnerships with numerous major US and international processors and banks. However, you can also use the EPD Gateway with your existing merchant account if you already have one.
There’s much to like about Easy Pay Direct, including the EPD Gateway and its extensive integrations with popular online shopping carts and other business services.
Although no provider is perfect, Easy Pay Direct rates better than most of its competitors. The company earns a spot on our list of the best high-risk merchant service providers. If you’re in a high-risk industry and have had difficulty getting approved for a merchant account, it’s definitely a strong contender for your business.
Easy Pay Direct Products & Services
Easy Pay Direct focuses primarily on serving eCommerce businesses but also can support traditional brick-and-mortar merchants such as restaurants and retail establishments. Easy Pay Direct has a full line of services to fill your needs, including the following features:
Easy Pay Direct Features |
Availability |
Dedicated Merchant Account |
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PCI Compliance |
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High-Risk Accounts |
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International Accounts |
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Contactless Payments |
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ACH Processing |
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Digital Wallet Acceptance |
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EBT Acceptance |
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Virtual Terminal |
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Mobile POS Reader & App |
Mobile payments via browser and card reader (no dedicated mobile app) |
Hosted Online Store |
Hosted checkout pages |
Payment Links |
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Payment Gateway Integrations |
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Shopping Cart Integrations |
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POS Integrations |
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BNPL Integrations |
Via myAbundant integration (for business coaches & consultants) |
API Documentation |
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Currency Conversion |
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Recurring Billing |
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Invoicing |
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Cash Discount Program |
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Cryptocurrency Processing |
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Payment Processing Services
- Merchant Accounts: Easy Pay Direct is not a direct processor. As with other high-risk specialists, Easy Pay Direct offers merchant accounts through numerous partnerships with domestic and international processors and acquiring banks. The company also partners with several offshore banks to provide accounts to merchants located overseas that do business primarily in the US.
- High-Risk Specialization: Easy Pay Direct specializes in providing accounts to high-risk merchants, including firearms, nutraceuticals, CBD, and cannabis merchants. One unique feature it offers is load balancing, where a single merchant is provided with multiple merchant accounts. You can specify what percentage of your sales will go to each account. This redundancy means that payments can be automatically redirected to a different account if one of your merchant accounts has a hold placed on it.
Card-Present Features
- Mobile Payments: Easy Pay Direct doesn’t advertise a dedicated mobile payments app. Instead, you’ll probably have to run the EPD Gateway through the browser on your mobile device. You’ll also need a compatible mobile card reader to swipe your customers’ cards. The company doesn’t disclose much information about this feature; discuss it with the sales team before signing up if you need this capability.
- Credit Card Terminals: Easy Pay Direct doesn’t provide much specific information about the credit card terminals it offers, but EMV-compliant models are available. Some terminals support Apple Pay and Android Pay. The company will also sell you its terminals at wholesale prices rather than trap you in an expensive, long-term leasing arrangement. This is likely to be cheaper than buying a terminal on your own and paying a reprogramming fee to make it compatible with the company’s system.
- Point-of-Sale (POS) Systems: Easy Pay Direct previously offered the Clover Mini, Clover Flex, and Clover Station POS systems through a partnership with Fiserv. These systems feature built-in EMV and NFC capability, plus access to the Clover App Market, which allows you to add apps, such as analytics, gift cards, and loyalty programs, and integration with third-party accounting systems, such as QuickBooks, to your Clover system. While the company’s website no longer mentions Clover hardware, it’s possible that you can still get this equipment if your account is underwritten by a Fiserv reseller.
eCommerce Features
- Payment Gateway: The Easy Pay Direct Gateway allows you to accept credit and debit cards, echecks, ACH transfers, and online payments. Among its many features is a Customer Vault that securely stores your customers’ sensitive payment data. The gateway meets Level I security standards for PCI compliance, and a free virtual terminal is available for mail-order and telephone-order merchants. Merchants can also select third-party gateways from Authorize.Net (see our Authorize.Net review) or NMI.
- Shopping Cart Integration: Easy Pay Direct offers its proprietary Quick-Click shopping cart, which is built directly into its EPD Gateway. It’s very basic and requires technical proficiency to set up. Fortunately, the gateway is compatible with 134 shopping carts (including Shopify). The gateway also includes an emulator mode for Authorize.Net in case you want to use it with a shopping cart that isn’t certified as compatible.
Ancillary Services
- Developer Resources: If you need to customize the interface between your website and the EPD gateway, Easy Pay Direct offers some APIs and SDKs to help you do this. Documentation is available directly from the website.
- Business Loans & Merchant Cash Advances: Easy Pay Direct works with 20 third-party lenders to offer merchant cash advances and traditional business loans. You can borrow a maximum of $500,000. Repayment terms range from 6-18 months for MCAs and 6-36 months for traditional business loans.
Fees & Rates
We value transparency from merchant service providers when it comes to pricing. However, as Easy Pay Direct uses many different back-end processors, it’s not practical to list every possible rate and fee the way a processor such as Stripe can.
Pricing Overview
Item | Value | Pricing Starts At | $34/month |
Contract Length | 3 years |
Processing Model | Flat-rate, interchange-plus, tiered |
Card-present Transaction Fee | 1.59% + $0.17 (high-risk rates may be higher) |
eCommerce Transaction Fee | 2.44% + $0.34 (high-risk rates may be higher) |
Keyed-in Transaction Fee | Not disclosed |
Equipment Cost | Not disclosed |
EPD had previously advertised that interchange-plus pricing was available to all businesses, but we’re not sure if it’s still an option or if it’s available to high-risk companies. Most high-risk providers only offer a more expensive tiered pricing plan to high-risk businesses, so don’t be surprised if that’s what you have to settle for.
Extra Costs
Note that you might also have a separate PCI compliance fee in addition to your monthly account fee.
In any case, we strongly recommend that you review your merchant agreement contract thoroughly to see what other fees you’ll be paying before signing up. We receive frequent complaints from merchants about providers charging “hidden” fees, but the truth is that most (if not all) of them are disclosed in your contract documents. Poring through pages and pages of fine print is never fun, but it can save you from expensive surprises.
Fortunately, Easy Pay Direct’s fees and rates appear to align with industry averages for high-risk merchant account providers. The fact that so few of the company’s 60,000+ customers have complained about them indicates that the prices are reasonable.
Sales & Advertising Transparency
Easy Pay Direct’s website contains some good information, but it’s laid out in a non-intuitive way, so expect to spend a little time hunting to find what you’re looking for. Nonetheless, the site includes a lot of useful educational information about the various high-risk industries that EPD accepts.
The website also includes numerous ways to communicate with the company’s sales representatives, who include both in-house employees and independent sales agents. While the use of independent agents can often lead to a bad experience for merchants, EPD appears to provide good training and supervision to all its sales team members, as evidenced by the lack of complaints from merchants who’ve signed up with the company.
Easy Pay Direct has an active social media presence, with accounts on Facebook, X (formerly Twitter), LinkedIn, and YouTube. Most of these accounts are updated fairly regularly, and the company’s YouTube channel stands out for its explanations of the high-risk credit card processing industry. Reviews left on EPD’s Facebook page, however, frequently don’t mention Easy Pay Direct at all. Instead, they include a cringey collection of testimonials from people who’ve done “business” with some of the company’s more scammy merchants — including herbal supplement sellers, crypto trading businesses, and purveyors of various get-rich-quick schemes. Caveat emptor.
Contract Length & Early Termination Fee
Like most providers, Easy Pay Direct doesn’t disclose its contract terms on its website. Most contracts appear to be for three years, which is the industry standard. Depending on which back-end processor you’re set up with, your contract term might be shorter or longer. Also, your contract will likely include an automatic renewal clause, usually for successive one-year periods.
The good news is that the company does not charge an early termination fee (ETF) for most merchants — you won’t be penalized for closing your account before the contract term expires (though the company’s offshore accounts often include ETFs). Closing your account without being penalized can still be challenging, so follow the instructions to the letter before doing this.
Customer Service & Technical Support
- Phone: Phone support is available from 9:00 AM to 5:00 PM (CDT), Monday to Friday. Outside those hours, you can still access support for merchant account-related issues through your back-end processor.
- Email: Email support is also available.
- Text: You can text EPD for support during business hours.
- Live Chat: EPD provides live chat support during business hours.
- Training: The company will provide training for new customers who sign up for one of its accounts.
- FAQ: EPD provides an FAQ, but it’s not nearly as in-depth as a full knowledgebase.
Easy Pay Direct Customer Service |
Availability |
Phone Support |
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Email Support |
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Support Tickets |
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Live Chat |
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Dedicated Support Representative |
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Knowledge Base or Help Center |
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Videos & Tutorials |
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Company Blog |
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Social Media |
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Poor customer support is a common problem in the processing industry, so it’s good to see that Easy Pay Direct has very few complaints about this issue. Given the size of the company and the number of merchants using its services, this is a good indication that it provides high-quality customer support.
Easy Pay Direct Reviews, Complaints & Testimonials
Let’s take a closer look at Easy Pay Direct’s negative and positive testimonials.
Negative Reviews & Complaints
Easy Pay Direct received BBB accreditation in 2015, but it appears to have discontinued it. Although no longer accredited, the company has a B- rating. What’s impressive is the fact that the company has had only one complaint over the last three years, despite being in business for over nine years and serving over 60,000 merchants. This is a strong indication that you will receive outstanding service from Easy Pay Direct.
Just know that while payment gateway providers rarely receive very many complaints, merchant account providers are often the target of a high number of them. Although merchants seem genuinely happy with Easy Pay Direct and its payment gateway, that doesn’t necessarily mean they’re satisfied with the back-end processor. Before signing up with the company, research your back-end processor before opening an account.
On Trustpilot, EPD has an average rating of 4.2 out of 5 stars, based on 32 reviews. Unfortunately, some of these reviews were posted by merchants who were turned down for an account and thus offered little insight into the experience of actual EPD customers. It also appears that the company has started actively soliciting reviews from its customers, possibly in an effort to shore up its overall rating. However, the recent slate of reviews all appear to come from actual customers, and many of them are quite detailed and insightful.
Other complaints scattered around the web mention the following issues:
- Monthly Fee Charged After Account Closed: The single complainant on the EPD BBB profile states that although Easy Pay Direct closed their account the prior year, EPD continues to bill them the monthly account fee, and they can’t reach anyone at the company to rectify this. It appears that EPD has not yet addressed this complaint.
- Customer Communication: A complainant claimed to have had difficulty in getting a satisfactory answer to their questions, suggesting that this aspect of Easy Pay Direct’s customer service training could still use some improvement.
- Hard To Cancel: While there isn’t a cancellation fee, customers have reported having difficulty getting out of their contract.
- Opaque Rates: Tiered pricing can be tough to understand for some customers.
Positive Reviews & Testimonials
Easy Pay Direct has a full Testimonials page on its website, featuring numerous testimonials from actual clients. Content includes several YouTube videos and brief written endorsements. All highlight several of the company’s features that customers find most useful.
All in all, customers seem to be quite happy with the service they’ve received from the company. Features that were singled out for praise include the following:
- Excellent Customer Service: While complaints also exist about this feature, most customers seem pleased with the care they receive.
- Easy Application Process: Merchant account applications can sometimes be arduous, but Easy Pay Direct seems to do a lot to make them easier.
- Load Balancing: Overall, load balancing seems to be a big hit with Easy Pay Direct’s customers.
Final Verdict On Easy Pay Direct
Overall, we’re happy to recommend Easy Pay Direct.
The company’s partnership with many different processors means you have a better-than-average chance of getting approved for an account, and the lack of an ETF (in most cases) is also welcome. Interchange-plus pricing, while not available for all clients, is rare in the high-risk sector. We’re also impressed by the EPD Gateway’s features as well as the remarkably clean online reputation the company has maintained despite its size.
Of course, things aren’t perfect. We wish the company offered more information about the credit card terminals it provides — including prices. We’d also like to see a more robust knowledgebase so that merchants could solve the more basic issues without contacting customer support.
Easy Pay Direct scores very well in comparison to similar high-risk merchant account providers. We find the company to be one of the best high-risk merchant processors (and one of the best CBD merchant account providers) in the industry.
Nevertheless, we encourage you to obtain quotes from several providers and compare their overall costs against how well their features match up with your specific business needs. Good luck!
High-Risk Merchant Account Ratings Methodology
We research, evaluate, and test each high-risk payment processor that we review at Merchant Maverick, placing special emphasis on key characteristics to generate granular ratings for high-risk merchant account providers.
Weighted Rating Breakdown
Fees & Rates 25%
Products & Services 25%
Contract 20%
Sales & Advertising Transparency 15%
Customer Service 10%
User Reviews 5%
High-risk merchant accounts, by definition, require the provider to take on more risk and liability; they tend to be more expensive overall than traditional merchant accounts, with more fees and limitations. For this reason, our high-risk rating methodology differs from our standard credit card processor rating methodology, so we don’t mislead our readers by comparing apples and oranges. Many businesses in high-risk industries cannot qualify for a normal payment processing account. That said, there are good and bad options available in the high-risk space, and we judge these high-risk providers against each other to provide the most balanced assessment.
High-risk services can be complex, so we use a 24-point rubric to evaluate each provider. First, we look at pricing structure – interchange plus, subscription-based, tiered, or hybrid – giving the most points to providers that provide fair, transparent pricing and docking those that rely on tiered models. Then we examine rates, the presence and transparency of early termination fees, and any additional fees.
We also look at contract length and fairness and test out sales staff and customer service channels ourselves to ensure that the company uses reputable, above-the-board sales techniques. Finally, we take the company’s online reputation into account, reading customer reviews and comments.
Read more about how we rate high-risk merchant account providers.
To learn more about how we score our reviews, see our